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COMPANY PROFILE

Playtika

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Developer of well-designed, highly immersive social casino games

Herzliya, IsraelFounded 2010Consumer Services
Valuation $3.26B Market cap · Aug/2026
Revenue $2.81B Latest reported FY
EBITDA $772M Latest reported FY

At a glance

Status
Listed
Founded
2010
Headquarters
Herzliya, Israel
Sector
Consumer Services
Power Law
Unicorn$1–10B valuation tierThoroughbred$100M+ revenue

Investors

1 investor on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed1 investor entered at this stage

  • Kaedan Capital
Employees mapped 2,827 incl. 63 AI specialists
Founders Hidden — book a demo/100 quality score
Key operators 20 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia 12 alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
35 countries with
team presence
🇮🇱 Israel39.3%
🇵🇱 Poland20.4%
🇺🇦 Ukraine19.1%
🇷🇴 Romania11%
🇧🇾 Belarus2.6%
Top 5 of 35 shown
Web traffic by country
2.4M monthly visits
across markets
🇺🇸 United States56%
🇨🇦 Canada6.9%
🇳🇱 Netherlands4.1%
🇬🇧 United Kingdom3.1%
🇧🇪 Belgium2.6%
Top 5 markets shown

Patents

Estimated portfolio value
$997k

22 active patent families included in this estimate.

A patent family groups patent filings for the same invention. Source: Dealroom · PatSnap.

Explore the patent portfolioPatent records, technology areas and peer comparisonsBook a demo

Investments and acquisitions

Disclosed deals where Playtika was the backer or acquirer, 2015–2024. Toggle between venture rounds, M&A, or both. The map below is grouped by the target company's sector — the colored pill on each chip is the round type.

Portfolio analysis

19 deals across Playtika's capital deployment.

Where the deals concentrate by sector, stage, and decade.

By sectorCount
    By stageCount
      By periodCount

        Where Playtika deploys vs peers

        Each axis is a Dealroom topic tag — picked from the cluster's most-tagged themes. Values are normalized per axis: the peer with the highest tag-coverage on that axis sits at the edge, others scale relative to them. Toggle between M&A, venture, or both.

        Compare against

        Playtika's portfolio, mapped.

        Stage
        Period
        19 of 19 deals

        Market sentiment

        Posts on X, past 7 days

        An AI-synthesised read of the highest-engagement posts about Playtika on X, ranked by likes and reposts, corporate channels excluded.

        Reading the room on X — pulling top posts and synthesizing themes…

        Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

        See Playtika on the full Dealroom platform

        Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.