COMPANY PROFILE

PlayerMaker

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A football tech startup that provides coaching enhancement solutions for football academies

London, United KingdomFounded 2016Sports

Valuation $50–100M Last recorded · 2024

Headcount <100 Current team size

Total funding $50–100M Disclosed equity funding

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About PlayerMaker

Playermaker is an innovative athlete performance tracking platform specifically designed for soccer at every level. Utilizing a smart motion sensor attached to players' boots, Playermaker provides unparalleled insights into technical, tactical, physical, load, and gait analysis. The platform serves a wide range of clients, including youth players, amateur teams, and professional clubs, offering them the tools to set goals, measure progress, analyze performance, and improve faster. Operating in the sports technology market, Playermaker's business model revolves around selling its hardware and software solutions directly to consumers and organizations. Additionally, the company generates revenue through its affiliate program, where influencers can earn commissions by promoting Playermaker products.

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At a glance

Status: Operational
Founded: 2016
Headquarters: London, United Kingdom
Employees: 62
Open positions: 1
Dealroom signal: 64.4/100
Industry: Sports
Sub-industry: Sport Platform & Application, Sporting Equipment
Sector: Sports, Fitness, Football, Core AI, uk is8 digital and technologies, Hard Tech, AI Applications
Technology: Artificial Intelligence, Hardware, Machine Learning
Business model: Manufacturing
Client focus: b2b
Links: Website LinkedIn X

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Funding history

5 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
LATE VCOther financing	Dec 2024	$15M	$60M	Undisclosed	—
LATE VCOther financing	Oct 2023	—	—	ADvantage · Ryan Sports Ventures	↗

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Growth signals

PlayerMaker website traffic

Latest recorded traffic for PlayerMaker is 67K monthly website visits, up 31.4% over the last three months. PlayerMaker's team declined 6.1% over the past year.

Latest monthly visits67K 3-month web change+31.4% 1-year team growth-6.1%

Monthly website visitsDec 2018–Jul 2026

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