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PlayerData
Sports · Edinburgh, United Kingdom · Founded 2017
GPS wearable technology providing athlete performance tracking data MoreLess
PlayerData is a sports technology company, founded in Edinburgh, Scotland in 2017 by CEO Roy Hotrabhvanon and CTO Hayden Ball, both graduates of the University of Edinburgh. The company's creation was inspired by Hotrabhvanon's own experiences as a former international archer for Thailand, where he recognized the gap in access to elite performance-tracking technology for most athletes.
The firm specializes in making advanced athlete monitoring accessible and affordable for teams and individuals at all levels, from grassroots to professional. Its core product is a GPS-based wearable sensor system, known as EDGE, that athletes wear in a vest. This system tracks a wide range of on-field metrics, including distance, top speed, sprints, and workload, providing biometric data and performance analytics. The data is sent to a dedicated mobile app, allowing coaches and athletes to gain insights, manage training loads, reduce injury risk, and analyze tactical performance.
PlayerData operates on a B2B and B2C model, serving sports teams as well as individual athletes across various outdoor sports like soccer, rugby, and field hockey. The company's mission is to democratize sports technology by providing high-quality data that was previously only available to elite institutions. In April 2021, PlayerData secured a $2.3 million Series A funding round led by Hiro Capital, with participation from existing investor Sir Terry Leahy, former CEO of Tesco. This funding was aimed at fueling international expansion and growth across multiple sports. By 2023, the company had raised a total of $6 million and was serving over 18,000 athletes across 500 clubs.
Keywords: sports technology, wearable sensors, GPS tracking, athlete monitoring, performance analytics, sports data, injury prevention, team sports, biometric data, coaching tools, player development, sports science, SaaS, connected fitness, grassroots sports, football analytics, rugby analytics, athletic performance, prosumer, data-driven coaching
Company overview
PlayerData company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2017
- Headquarters
- Edinburgh, United Kingdom
- Employees
- 82
- Open positions
- None listed
- Dealroom signal
- 53.3
Valuation & funding
PlayerData funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES A✓Equity / VC | May 2026 | $12M | $48M | Tennis Australia · Thirty Five Ventures · Pentland Ventures · Bolt Ventures | ↗ |
| SEED✓Equity / VC | Sep 2025 | $15M | $60M | Bolt Ventures · Darco Capital · Accelerate Ventures | ↗ |
| SEED✓Equity / VC | Mar 2023 | $5M | $20M | Undisclosed | — |
| SEED✓Equity / VC | Apr 2021 | $3M | $12M | Hiro Capital · Terry Leahy | — |
| ANGEL✓Equity / VC | May 2020 | $990K | $4M | Terry Leahy | ↗ |
| ANGELEquity / VC | Jan 2020 | Undisclosed | — | ||
| EARLY VCEquity / VC | Dec 2018 | Undisclosed | — | ||
| EARLY VC✓Equity / VC | Dec 2017 | Techstars · Scottish EDGE | — |
Financials
Revenue, earnings and profit over time
Reported history and available estimates. Estimated years are marked “E”; sparse fields are left blank rather than inferred.
Growth signals
PlayerData website traffic
Latest recorded traffic for PlayerData is 59K monthly website visits, up 136% over the last three months. PlayerData's team grew 5.1% over the past year.
Comparisons
PlayerData compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
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Talent graph
PlayerData's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where PlayerData has talent and traffic
team presence
In the news
Latest news about PlayerData
Recent press, funding announcements, and product moves mentioning PlayerData — open to read from the original sources.
Market sentiment
What the market is saying about PlayerData
An AI-synthesized read of the highest-engagement posts about PlayerData on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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