Pixmania

The brand was later revived and is now under the ownership of NewPix & Co, positioning itself within the circular economy. The current business model focuses on the sale of refurbished high-tech and mobile products, aiming to make technology accessible while promoting sustainability by extending the life of devices. This strategy targets consumers who are both price-conscious and environmentally aware. Pixmania operates as a marketplace, offering a wide array of second-hand products, including smartphones, tablets, and computers, sourced from a network of carefully selected and certified refurbishing partners. The platform emphasizes quality control, with products undergoing rigorous testing and being graded for their cosmetic condition, often accompanied by a warranty to build customer trust. This approach allows Pixmania to compete in the growing market for refurbished electronics, differentiating itself from its original iteration as a seller of new goods.