PixelToys

About PixelToys

Pixel Toys is an independent game development studio based in Leamington Spa, UK, specializing in creating titles for mobile and virtual reality (VR) platforms. The company was founded in September 2012 by Andy Wafer and Alex Zoro, two video game industry veterans with combined experience from firms like Activision, Codemasters, and Rare. Wafer, the CEO, has a background in product development and brand marketing, while CCO Zoro brings expertise in technical programming and production. They started the company to transition from the console market to the expanding mobile gaming space, aiming to develop their own intellectual properties and reach a broader audience.

The studio operates on a business model focused on developing and publishing games, primarily for the free-to-play mobile and VR markets. Revenue is generated through a combination of game sales and in-app purchases. Pixel Toys has a strategic collaboration with Scopely, which invested in the studio to co-create new titles and provides access to its publishing infrastructure and technology platform, Playgami. This partnership allows Pixel Toys to blend its boutique studio agility with the resources of a larger publisher.

Pixel Toys is known for developing graphically impressive and engaging games, including several award-winning titles. Their portfolio includes popular games such as "Gunfinger," "Drop Dead," and multiple titles within the Warhammer universe like "Warhammer 40,000: Freeblade," "Warhammer Age of Sigmar: Realm War," and the VR title "Warhammer 40,000: Battle Sister." Their games have been featured in Apple hardware announcement events and have achieved millions of downloads.