P
Pineapple
Peer-to-peer decentralized insurer based in south africa that gives its members fully indemnified insurance coverage
About Pineapple
Pineapple is a South African insurtech company that offers a peer-to-peer (P2P) insurance model. This model aims to reduce insurance costs and increase transparency. Customers can get insurance for their belongings, such as mobile phones, laptops, and other personal items, through a mobile application.
The company's business model is based on the concept of affinity networks. Policyholders' premiums are collected into a shared digital wallet. When a claim is made, it is paid out from this wallet. Any unused premiums at the end of the year are returned to the customers, which creates a direct incentive for users to not claim unnecessarily and to keep the community honest.
Pineapple makes money by charging a fixed fee for each policy. This aligns the company's interests with those of its customers, as its income is not dependent on the number of claims paid out. The company's target market is primarily tech-savvy individuals, particularly millennials and Gen Z, who are comfortable with using mobile apps for financial services.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2017
- Headquarters
- Johannesburg, South Africa
- Employees
- 230
- Open positions
- None listed
- Dealroom signal
- 87.9/100
- Industry
- Fintech
- Sub-industry
- Insurance
- Sector
- Fintech, Peer-to-Peer, Product Insurance, Car Insurance, PandC Insurance, MGA, Hard Tech
- Technology
- Blockchain
- Client focus
- b2b
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SECONDARY✓Other financing | Aug 2025 | $0 | — | E4E Africa | ↗ |
| SERIES B✓Equity / VC | Nov 2023 | $21M | $85M | Futuregrowth Asset Management · Talent10 Holdings · ASISA Enterprise and Supplier Development Fund · Old Mutual Investment Group | ↗ |
Growth signals
Latest recorded traffic for Pineapple is 70K monthly website visits, up 7.7% over the last three months. Pineapple's team grew 11.7% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A9 investors entered at this stage
Connecticut Innovations
Old Mutual Investment Group
ASISA Enterprise and Supplier Development Fund
Vunani Capital Partners
E4E Africa
Lireas
Futuregrowth Asset Management
Talent10 Holdings- MIMIC
Other known investors2 additional known investors
Google for Startups Accelerator
Bradley Horowitz
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Pineapple on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
See Pineapple’s full profile on Dealroom
Request a free trial to see the complete deal history, financials, people graph and growth signals.
Takes under a minute. Already use Dealroom? Log in.