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Seel

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Seel focuses on underwriting e-commerce returns by leveraging artificial intelligence to build proprietary underwriting software that uses hundreds of signals to predict the probability of return as…

San Francisco, United StatesFounded 2019Fintech
Valuation $50–100M Last recorded · 2022
Revenue $10–50M Latest reported FY
Headcount 100–500 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Seel and the history behind them.

About Seel

Seel.com is a startup that provides an embedded protection platform for commerce. In simpler terms, it offers a service that helps online businesses integrate buyer protection into their customer journey. This means that when customers buy something from an online store that uses Seel, they can feel more secure in their purchase because they know they're protected if anything goes wrong.

Seel's primary clients are online businesses, particularly small businesses that may not have the resources to handle returns or customer complaints on their own. The company operates in the e-commerce market, providing a service that can be easily integrated into a business's existing online platform. This is done through the use of APIs and prebuilt components, which can be set up in as little as 30 minutes.

The business model of Seel is likely based on a service fee or subscription model, where businesses pay to use Seel's buyer protection platform. This allows businesses to offer their customers a risk-free shopping experience, with the added bonus of sparing their customer service team from dealing with complaints or issues.

Seel's platform also includes a dashboard where businesses can customize and manage their buyer protection programs. This includes features like an On-time Delivery Guarantee or Green Shipping Protection, and the ability to offer a 7-day return policy while still maintaining a "final sale" experience for sellers.

In summary, Seel.com is a valuable tool for online businesses, providing a simple and effective way to offer buyer protection and improve the overall customer experience.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2019
Headquarters
San Francisco, United States
Employees
168
Open positions
None listed
Dealroom signal
90.5/100
Industry
Fintech
Sub-industry
Insurance
Sector
Fintech, Product Insurance, Gig Economy, Insurtech Underwriting, Challenger Insurance, Cooperative Insurance, PandC Insurance, Hard Tech
Technology
Blockchain
Business model
Marketplace & ecommerce, SaaS
Client focus
b2b, b2c

Funding history

4 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES B✓Equity / VC May 2025 — — West Loop Ventures · Afore Capital · Lightspeed Venture Partners · Foundation Capital ↗
SERIES A✓Equity / VC Jan 2022 $17M $68M Lightspeed Venture Partners · West Loop Ventures · Afore Capital · Foundation Capital ↗
Showing the latest 2 of 4 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024 —
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Growth signals

Seel website traffic

Latest recorded traffic for Seel is 400K monthly website visits, up 48.1% over the last three months. Seel's team grew 52.7% over the past year.

Latest monthly visits400K 3-month web change+48.1% 1-year team growth+52.7%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

12 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed3 investors entered at this stage

Series A2 investors entered at this stage

Other known investors7 additional known investors

  • Anamitra Banerji
  • Evan Weaver
  • Mee-Jung Jang
  • Riyadh Techstars Accelerator
  • Tanguy Chau
  • Techstars
  • Wischoff Ventures
Team profiled 8 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 4 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
9 countries with
team presence
🇺🇸 United States82.9%
🇨🇳 China5.3%
🇵🇭 Philippines2.6%
🇩🇪 Germany2.6%
🇨🇦 Canada1.3%
Top 5 of 9 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Seel on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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