Phlo

About Phlo

Phlo is a digital healthcare company that provides a suite of services centered around pharmacy and patient care. Founded in 2015 by Nadeem Sarwar, the Glasgow-based startup aims to simplify medication access. Sarwar, who previously worked in commercial banking with exposure to the pharmacy sector, was inspired by customer-centric digital health models in the U.S. to build a more convenient pharmacy experience in the UK.

The company's core services include Phlo Digital Pharmacy, an app-based service for managing and ordering NHS and private prescriptions with same-day delivery in cities like London and tracked next-day delivery across the UK. Phlo also operates Phlo Clinic, which offers on-demand consultations and treatments for various conditions, including weight management. For business clients, Phlo Connect provides an API-driven infrastructure platform that allows other healthcare providers to integrate pharmacy services, including prescribing, fulfillment, and delivery, directly into their own offerings. The company generates revenue through its pharmacy services and by providing its technology platform to other healthcare businesses.

Phlo has expanded through significant funding rounds, including a £10m Series A raise and a subsequent £9m investment in April 2024, led by Par Equity, Thairm Bio, and Scottish Enterprise. A key milestone was the acquisition of the UK assets of its competitor, TruePill, in March 2023, solidifying its market position. The company emphasizes a patient-centric approach, combining technology with accessible support from its team of pharmacists via phone, email, and live chat.