PETILY

About PETILY

Petily is building the first neutral multi-species platform for pet owners in the DACH region — dogs, cats, and horses in a single app. Instead of isolated single-purpose apps, Petily brings together nine core areas within one shared infrastructure: Pets, Health, Safety, Shop & Services, Community, Breeding & Marketplace, Gaming & Wallet, Everyday Life, and Petily Pro (B2B).

The business model combines a freemium consumer offering with B2B SaaS and data-licensing revenue from veterinarians, insurers, and breeding associations. The product architecture is broken down into 48 granular modules, rolled out over a multi-year path from MVP to V3. Petily deliberately positions itself as the neutral aggregator and infrastructure layer of the German-speaking pet market — not as just another consumer app among many. (German-speaking only at the beginning)

A core pillar of the B2B model is Petily Pro: over the lifetime of every registered pet, a growing, consent-based data foundation emerges. This data is anonymized and aggregated in compliance with GDPR, then licensed as a reliable data source to insurers, researchers, retailers, and breeding associations — a recurring, scalable revenue stream beyond classic consumer monetization. Because every module builds on the data of the others (one pet, one lifelong record), the system becomes structurally harder to replicate over time.