Lupa Pets

Lupa Pets, established in London in 2023, is developing a veterinary-specific operating system to address inefficiencies in the pet care market. The company was co-founded by CEO Nicolò Frisiani, CTO Raul Lozano Martin, and COO Matei Bjola. Frisiani's background in engineering, computer science, and strategy consulting exposed him to the technological lag in the pet industry. Martin, formerly with Meta, gained direct insight into the challenges faced by veterinarians through his sister, who is a vet in Spain. This combination of experiences spurred the creation of a unified platform to modernize clinic operations.

The company's core offering is the Lupa Operating System (OS), a B2B software-as-a-service (SaaS) platform designed for veterinary practices. It functions as an all-in-one system, integrating practice management, client engagement, and a mobile application for pet parents. This model aims to replace multiple disjointed tools with a single, integrated solution, thereby reducing technology spending for clinics. Revenue is generated through subscriptions to the Lupa OS.

Lupa OS automates administrative tasks such as scheduling, clinical documentation, billing, and inventory management. A key feature is its AI co-pilot, "Jerry," which offers diagnostic suggestions and operational insights to support clinical decision-making. Another component, Lupa Notes, uses AI to transcribe consultations into structured clinical notes, a feature that can be adopted as a standalone product. The system also integrates directly with medical machines, wholesalers, and insurance providers, streamlining workflows. For pet owners, the platform provides a mobile app to simplify booking, payments, and communication with their clinic. Lupa claims its system can save veterinarians up to 10 hours per week in administrative tasks, reduce missed appointments by 33%, and is significantly faster to learn than legacy systems.

In January 2025, Lupa Pets secured approximately $4 million (€3.8 million) in a seed funding round. The round was backed by investors including Firstminute Capital, 2100 Ventures, and Vento by Exor Ventures, with the capital intended to accelerate product development and UK expansion. A significant milestone includes an exclusive partnership with Vetsure, one of the UK's largest veterinary buying groups with over 1,200 member clinics, enhancing Lupa's market access. Keywords: Lupa Pets, Lupa OS, veterinary practice management, pet tech, veterinary software, AI in veterinary, clinic management system, Nicolò Frisiani, Raul Lozano Martin, Matei Bjola, Vetsure partnership, veterinary operating system, pet care platform, animal health tech, digital veterinary services, Jerry AI co-pilot, Lupa Notes, practice automation, client communication portal, veterinary diagnostics, pet healthcare IT