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Pet Circle

eCommerce & Marketplaces · Sydney, Australia · Founded 2011

Pet food, medication, accessories, toys, and treats via its subscription-only online store MoreLess

Pet Circle is a leading online retailer in Australia specializing in pet supplies. The company offers a wide range of products including premium pet food, medications, toys, accessories, and treats for various pets such as dogs, cats, birds, reptiles, and small animals. Pet Circle operates in the e-commerce market, catering primarily to pet owners who seek convenience and competitive pricing. The business model revolves around direct-to-consumer sales through its website, leveraging a vast inventory and efficient delivery system to meet customer needs. Revenue is generated through the sale of pet products, with additional income from special promotions and subscription services for regular deliveries. Pet Circle's target market includes pet owners across Australia, from urban to rural areas, who value quality products and reliable service. The company differentiates itself by offering a comprehensive selection of items, competitive pricing, and a user-friendly online shopping experience.

Keywords: online pet shop, premium pet food, pet medications, pet toys, pet accessories, e-commerce, direct-to-consumer, Australia, competitive pricing, subscription services.

Valuation $1–2.5B
Revenue $100–500M
Headcount 100–500
Total funding $100–500M
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Pet Circle and the history behind them.

Talent graph

Pet Circle's talent

Book a demo to see the people
Team profiled 18 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 6 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

5 investors on Pet Circle's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Series A 1 investor entered at this stage
AirTree Ventures
Series B+ 4 investors entered at this stage
Francisco Partners
Prysm Capital
TDM Growth Partners
Baillie Gifford

Global footprint

Where Pet Circle has talent and traffic

Workforce by country
7 countries with
team presence
🇦🇺 Australia80.5%
🇵🇭 Philippines14.2%
🇺🇸 United States1.5%
🇬🇧 United Kingdom1.5%
🇳🇿 New Zealand1.5%
Top 5 of 7 shown
Web traffic by country
1.8M monthly visits
across markets
🇦🇺 Australia96.2%
🇺🇸 United States0.7%
🇨🇦 Canada0.5%
🇳🇿 New Zealand0.4%
🇬🇧 United Kingdom0.2%
Top 5 markets shown

Market sentiment

What the market is saying about Pet Circle

An AI-synthesized read of the highest-engagement posts about Pet Circle on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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