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COMPANY PROFILE

Pet Circle

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Pet food, medication, accessories, toys, and treats via its subscription-only online store

Sydney, AustraliaFounded 2011eCommerce & Marketplaces
Valuation $1–2.5B Last recorded · 2021
Revenue $100–500M Latest reported FY
Headcount 100–500 Current team size
Total funding $100–500M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Pet Circle and the history behind them.

About Pet Circle

Pet Circle is a leading online retailer in Australia specializing in pet supplies. The company offers a wide range of products including premium pet food, medications, toys, accessories, and treats for various pets such as dogs, cats, birds, reptiles, and small animals. Pet Circle operates in the e-commerce market, catering primarily to pet owners who seek convenience and competitive pricing. The business model revolves around direct-to-consumer sales through its website, leveraging a vast inventory and efficient delivery system to meet customer needs. Revenue is generated through the sale of pet products, with additional income from special promotions and subscription services for regular deliveries. Pet Circle's target market includes pet owners across Australia, from urban to rural areas, who value quality products and reliable service. The company differentiates itself by offering a comprehensive selection of items, competitive pricing, and a user-friendly online shopping experience.

Source: Dealroom company data

At a glance

Founded
2011
Headquarters
Sydney, Australia
Sector
eCommerce & Marketplaces
Power Law
Unicorn$1–10B valuation tierThoroughbred$100M+ revenue

Investors

5 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A1 investor entered at this stage

  • AirTree Ventures

Series B and later4 investors entered at this stage

Team profiled 18 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 6 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
7 countries with
team presence
🇦🇺 Australia80.5%
🇵🇭 Philippines14.2%
🇺🇸 United States1.5%
🇬🇧 United Kingdom1.5%
🇳🇿 New Zealand1.5%
Top 5 of 7 shown
Web traffic by country
1.8M monthly visits
across markets
🇦🇺 Australia96.2%
🇺🇸 United States0.7%
🇨🇦 Canada0.5%
🇳🇿 New Zealand0.4%
🇬🇧 United Kingdom0.2%
Top 5 markets shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Pet Circle on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See Pet Circle on the full Dealroom platform

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