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Pet Circle
Pet food, medication, accessories, toys, and treats via its subscription-only online store
About Pet Circle
Pet Circle is a leading online retailer in Australia specializing in pet supplies. The company offers a wide range of products including premium pet food, medications, toys, accessories, and treats for various pets such as dogs, cats, birds, reptiles, and small animals. Pet Circle operates in the e-commerce market, catering primarily to pet owners who seek convenience and competitive pricing. The business model revolves around direct-to-consumer sales through its website, leveraging a vast inventory and efficient delivery system to meet customer needs. Revenue is generated through the sale of pet products, with additional income from special promotions and subscription services for regular deliveries. Pet Circle's target market includes pet owners across Australia, from urban to rural areas, who value quality products and reliable service. The company differentiates itself by offering a comprehensive selection of items, competitive pricing, and a user-friendly online shopping experience.
Source: Dealroom company dataAt a glance
- Founded
- 2011
- Headquarters
- Sydney, Australia
- Sector
- eCommerce & Marketplaces
- Power Law
- Unicorn$1–10B valuation tierThoroughbred$100M+ revenue
Knowledge graph
More headlines
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A1 investor entered at this stage
AirTree Ventures
Series B and later4 investors entered at this stage
Francisco Partners
Prysm Capital
TDM Growth Partners
Baillie Gifford
Source: Dealroom Talent Intelligence.
Global footprint
team presence
across markets
Market sentiment
An AI-synthesised read of the highest-engagement posts about Pet Circle on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
See Pet Circle on the full Dealroom platform
Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.

