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PerPay
Our mission is to make everyday purchases more accessible and help you build credit along the way
About PerPay
Perpay.com is a rapidly growing financial technology startup that aims to make shopping more accessible and affordable for its 2 million members. The company operates in the retail and financial services market, providing a unique solution for consumers who want to make purchases without the burden of high-interest rates. Perpay allows its users to buy products and pay for them over time through interest-free payments directly deducted from their paychecks.
The process is straightforward: users answer a few questions to determine their spending limit, which can range from $500 to $2,500. Once approved, they can start shopping immediately. Payments are then automatically deducted from their paychecks over a series of installments, typically eight, making it a hassle-free experience. This model is particularly beneficial for individuals who may not have access to traditional credit options or who prefer to avoid interest charges.
Perpay's business model revolves around facilitating these interest-free installment payments. The company makes money by partnering with retailers and possibly through fees associated with the service, although the exact revenue streams are not explicitly detailed. The primary clientele includes consumers who are looking for a more manageable way to make significant purchases without incurring debt or interest.
The market Perpay operates in is competitive, with other financial technology companies offering various forms of credit and installment payment options. However, Perpay distinguishes itself by focusing on interest-free payments and direct paycheck deductions, which simplifies the repayment process for users.
In summary, Perpay.com is a financial technology company that helps consumers make purchases more accessible and affordable through interest-free payments deducted directly from their paychecks. It serves a broad range of clients who prefer a straightforward, interest-free payment plan over traditional credit options.
Source: Dealroom company dataKnowledge graph
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Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ANGEL✓Equity / VC | Jun 2015 | $2M | $8M | Undisclosed | — |
| SEED✓Equity / VC | Aug 2014 | $500K | $2M | Undisclosed | — |
Growth signals
Latest recorded traffic for PerPay is 1.9M monthly website visits, up 11.8% over the last three months. PerPay's team grew 12.7% over the past year.
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Other known investors4 additional known investors
First Round Capital
Phillip Boeding
Seth Marlatt
Venture for America
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about PerPay on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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