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Power Law company profile

Permutive

Marketing · London, United Kingdom · Founded 2013

Permutive is a technology startup that operates in the digital advertising industry. The company provides a platform that empowers publishers to monetize their audience more effectively through direct deals. The platform leverages first-party data, which is information collected directly from users, to drive these deals. This strategy has proven to be beneficial for publishers, as evidenced by increases in revenue and deal sizes. The company's clients are primarily publishers, including some of the world's leading advertising businesses. These clients use Permutive's platform to transform their business models and increase their revenues. For example, Trusted Media Brands, a publisher of popular brands like Reader's Digest and Taste of Home, uses Permutive to sell more effectively through first-party data. This has resulted in increased revenue from deals using first-party data and a higher win-rate for proposals when data is included. Permutive's business model is based on providing a service to publishers that helps them monetize their audience more effectively. The company makes money by charging these publishers for the use of their platform. The platform is built for scale and safety, using patented technology to ensure the confidence in first-party data. In conclusion, Permutive is a promising startup in the digital advertising industry. It provides a valuable service to publishers, helping them to increase their revenues through more effective monetization of their audience. The company's use of first-party data and patented technology sets it apart in the market and positions it well for future growth. Keywords: Digital Advertising, Technology Startup, Publishers, First-Party Data, Monetization, Direct Deals, Revenue Growth, Patented Technology, Audience Platform, Trusted Media Brands.