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Perennial
The leading measurement, reporting, and verification (MRV) platform for soil-based carbon removal
About Perennial
Perennial, founded in 2018 as Cloud Agronomics, operates as a critical measurement, reporting, and verification (MRV) platform with a focus on agricultural soils as a significant carbon sink. The company was established by Brown University alumni Jack Roswell, Oleksiy Zhuk, and David Schurman, who brought together expertise in computational science and earth sciences. Schurman, for instance, had prior experience as a software lead at NASA's Jet Propulsion Laboratory. Their academic and professional backgrounds in remote sensing and data science form the foundation of the company's technological approach.
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The firm's core business revolves around a sophisticated MRV platform that quantifies soil organic carbon, aiming to verify climate-smart agricultural practices. It serves a diverse clientele, including food companies, Consumer Packaged Goods (CPG) industries, and developers of carbon offset projects. For food and CPG companies, Perennial's platform enables 'insetting'—the process of measuring and reducing emissions within their own agricultural supply chains. For carbon offset developers, the company measures and verifies soil-based carbon offsets that are then sold to corporate emitters striving to meet net-zero commitments. Revenue is generated through service fees associated with this MRV platform.
Perennial's technology utilizes a proprietary model called ATLAS-SOC, which integrates machine learning, satellite data, and ground observations from over 350,000 soil samples to map soil carbon with high accuracy. This Digital Soil Mapping approach significantly reduces the need for extensive physical soil sampling by up to 10 times, which in turn lowers costs for clients. The platform is designed to be globally scalable and is compatible with any crop or program, having already been deployed in the U.S. and Australia. This allows for standardized reporting across different geographies and certifications, aligning with standards like Verra, Gold Standard, and the Australian Clean Energy Regulator. The company has secured $24 million in total funding, including a notable $18 million Series A round in May 2022, co-led by Temasek and Bloomberg, with participation from Microsoft's Climate Innovation Fund.
At a glance
- Status
- Operational
- Founded
- 2018
- Headquarters
- Boulder, United States
- Employees
- 41
- Open positions
- None listed
- Dealroom signal
- 70.8/100
- Sub-industry
- AgriTech
- Sector
- AI, Core AI, Spinout, Sustainable Development Goals, Carbon Tracking & Offset, Climate Tech, AI Applications
- Technology
- Artificial Intelligence, Deep Tech, Computer Vision, IoT InternetOfThings
- Business model
- SaaS
- Client focus
- b2b, b2c
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES A✓Equity / VC | May 2022 | $18M | $72M | Bloomberg · Temasek · SineWave Ventures · Microsoft Climate Innovation Fund | ↗ |
| SEED✓Equity / VC | Sep 2020 | $6M | $24M | SineWave Ventures | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Perennial is 3.8K monthly website visits, up 15.2% over the last three months. Perennial's team declined 4.7% over the past year.
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed2 investors entered at this stage
Alumni Ventures
SineWave Ventures
Series A3 investors entered at this stage
Bloomberg
Temasek- MFMicrosoft Climate Innovation Fund
Other known investors9 additional known investors
Brown University
Augment Ventures
Climate Capital
Collaborative Fund
Dorm Room Fund
GenZero
Microsoft
Microsoft for Startups MEA
Stone & Chalk
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Perennial on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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