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Perelel
Targeted, doctor-made vitamins for every stage of womanhood
About Perelel
Perelel Health is a startup that operates in the health and wellness market, specifically targeting women's health. The company specializes in providing comprehensive, daily vitamin packs that are tailored to the specific nutritional and developmental needs of women at various stages of their reproductive lifecycle. The vitamins are formulated for optimal absorption, using high-quality ingredients in absorbable, bioavailable formats.
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The company's business model is based on direct-to-consumer sales through their website, where customers can take a 60-second quiz to determine the best products for their exact stage. The vitamins are then delivered directly to the customer, providing a convenient and personalized service.
Perelel Health was co-founded by Dr. Banafsheh Bayati, a board-certified OB/GYN, and boasts an expert panel of top doctors and practitioners in women's health. This medical expertise is a key selling point for the company, as it ensures that the vitamins are not only safe but also effective.
The company's revenue comes from the sale of these daily vitamin packs. Customer reviews suggest that the products are well-received, with many praising the lack of side effects, the convenience of the packs, and the positive impact on their health.
In summary, Perelel Health is a women's health startup that offers personalized, comprehensive daily vitamin packs, formulated by medical experts and delivered directly to the consumer.
At a glance
- Status
- Operational
- Founded
- 2020
- Headquarters
- Santa Monica, United States
- Employees
- 51
- Open positions
- 17
- Dealroom signal
- 83.2/100
- Industry
- Wellness Beauty
- Sector
- Wellness Beauty, Nutrition, Hard Tech
- Business model
- Manufacturing
- Client focus
- b2c
- Investment activity
- 1 company, latest Oct 2024
- Capital deployed
- —
- Preferred round
- ACQUISITION
Latest news
Press, funding announcements and product moves mentioning Perelel.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| EARLY VC✓Equity / VC | Nov 2025 | $27M | $108M | Selva Ventures · Unilever Ventures · Prelude Growth Partners · Willow Growth Partners | ↗ |
| SERIES A✓Equity / VC | Jan 2024 | $6M | $24M | Selva Ventures · Willow Growth Partners · Unilever Ventures | ↗ |
Growth signals
Latest recorded traffic for Perelel is 560K monthly website visits, up 51.4% over the last three months. Perelel's team grew 21.4% over the past year.
Open positions
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed2 investors entered at this stage
Unilever Ventures
Willow Growth Partners
Series A2 investors entered at this stage
Selva Ventures
Prelude Growth Partners
Other known investors1 additional known investor
Innovation Department
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Perelel on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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