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Percolata
All-in-one hardware and software solution that helps retailers predict in-store traffic and staff employees accordingly
About Percolata
Percolata leverages machine learning to provide predictive analytics solutions that help organizations make smarter marketing and operations decisions. The company specializes in forecasting sales, takeout orders, in-store traffic, and occupancy on an hourly basis for each store. This enables businesses to optimize staffing and delivery levels precisely when customers need the most assistance. Percolata's proprietary deep learning technology allows marketers to optimize their marketing budgets to drive more sales to both physical and virtual stores. The company serves global clients, including retailers and restaurants, who benefit from increased revenue and higher ROI through optimized campaign mixes and staffing solutions. Percolata operates on a 'no upfront payment' model, offering a fully managed Forecast as a Service solution. Clients have reported a 10% to 22% increase in same-store sales and a 4x higher accuracy rate compared to existing competitors. The business model focuses on delivering value through data-driven insights, enhancing customer satisfaction, and boosting sales.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2012
- Headquarters
- Palo Alto, United States
- Employees
- 13
- Open positions
- None listed
- Dealroom signal
- 55.2/100
- Sector
- Other B2B Software, Retail, Predictive Analytics, Developer Tools, Staffing, Hard Tech, DT and LS
- Technology
- Hardware, Big Data, Deep Tech, Recognition Technology
- Business model
- Manufacturing, SaaS
- Client focus
- b2b, b2c
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| EARLY VC✓Equity / VC | Feb 2017 | $9.6M | $38M | Undisclosed | — |
| CONVERTIBLE✓Equity / VC | Aug 2016 | $120K | — | R/GA Accelerator | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Percolata is 1.5K monthly website visits, up 25% over the last three months. Percolata's team grew 0% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed4 investors entered at this stage
WI Harper Group
Rubicon Venture Capital
Foundation Capital
Comet Labs
Series A8 investors entered at this stage
Menlo Ventures
Techammer- GVGarage Technology Ventures
Joyance Partners
Jeff Hammerbacher
RTA Capital- SLSpring Creek Investment Management, LLC
R/GA Accelerator
Other known investors9 additional known investors
Microsoft
7BC Venture Capital
Cherubic
GV
Joshua B. Siegel
Plug and Play
R/GA Connected Commerce Accelerator
R/GA Ventures
Social Starts
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Percolata on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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