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COMPANY PROFILE

Percolata

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All-in-one hardware and software solution that helps retailers predict in-store traffic and staff employees accordingly

Palo Alto, United StatesFounded 2012Other B2B Software
Valuation $50–100M Last recorded · 2017
Revenue $1–10M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Percolata and the history behind them.

About Percolata

Percolata leverages machine learning to provide predictive analytics solutions that help organizations make smarter marketing and operations decisions. The company specializes in forecasting sales, takeout orders, in-store traffic, and occupancy on an hourly basis for each store. This enables businesses to optimize staffing and delivery levels precisely when customers need the most assistance. Percolata's proprietary deep learning technology allows marketers to optimize their marketing budgets to drive more sales to both physical and virtual stores. The company serves global clients, including retailers and restaurants, who benefit from increased revenue and higher ROI through optimized campaign mixes and staffing solutions. Percolata operates on a 'no upfront payment' model, offering a fully managed Forecast as a Service solution. Clients have reported a 10% to 22% increase in same-store sales and a 4x higher accuracy rate compared to existing competitors. The business model focuses on delivering value through data-driven insights, enhancing customer satisfaction, and boosting sales.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2012
Headquarters
Palo Alto, United States
Employees
13
Open positions
None listed
Dealroom signal
55.2/100
Sector
Other B2B Software, Retail, Predictive Analytics, Developer Tools, Staffing, Hard Tech, DT and LS
Technology
Hardware, Big Data, Deep Tech, Recognition Technology
Business model
Manufacturing, SaaS
Client focus
b2b, b2c

Funding history

6 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
EARLY VC✓Equity / VC Feb 2017 $9.6M $38M Undisclosed —
CONVERTIBLE✓Equity / VC Aug 2016 $120K — R/GA Accelerator —
Showing the latest 2 of 6 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022
2021
2020 —
Company filings, research estimates and Dealroom dataBook a demo for the full financial model →

Growth signals

Percolata website traffic

Latest recorded traffic for Percolata is 1.5K monthly website visits, up 25% over the last three months. Percolata's team grew 0% over the past year.

Latest monthly visits1.5K 3-month web change+25% 1-year team growth0%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

21 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed4 investors entered at this stage

Series A8 investors entered at this stage

  • Menlo Ventures
  • Techammer
  • Garage Technology Ventures
  • Joyance Partners
  • Jeff Hammerbacher
  • RTA Capital
  • Spring Creek Investment Management, LLC
  • R/GA Accelerator

Other known investors9 additional known investors

  • Microsoft
  • 7BC Venture Capital
  • Cherubic
  • GV
  • Joshua B. Siegel
  • Plug and Play
  • R/GA Connected Commerce Accelerator
  • R/GA Ventures
  • Social Starts
Team profiled 15 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
3 countries with
team presence
🇨🇳 China66.7%
🇭🇰 Hong Kong16.7%
🇺🇸 United States16.7%
3 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Percolata on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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