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PeopleMatter
A complete hire-to-retire solution for managing hourly and shift workers and their managers
About PeopleMatter
Founded in 2009 by Nate DaPore, PeopleMatter operates as a workforce management platform specifically designed to streamline the hiring process for the service industry. DaPore, leveraging his previous experience as VP of Enterprise Sales at Benefitfocus and as a principal at Battery Park Ventures, identified a critical need for optimized human resources solutions for businesses with hourly workforces. His background in growing software companies from the startup phase informed the development of PeopleMatter's comprehensive suite of tools.
The company provides a cloud-based platform that addresses the entire talent lifecycle, from applicant sourcing and tracking to onboarding, training, and performance management. PeopleMatter primarily serves clients in the restaurant, retail, and hospitality sectors, including notable brands like McDonald's, Subway, and Marriott. Its business model is centered on providing a Software-as-a-Service (SaaS) solution, which automates and optimizes people-related processes for businesses ranging from single-location operators to large enterprises.
The platform's core product is a mobile-first applicant tracking system (ATS) designed to reduce friction in the recruiting process for both employers and job seekers. Key features include the ability for candidates to apply for jobs in under five minutes, two-way SMS communication with hiring managers, and self-scheduling of interviews for qualified applicants. For employers, the system offers customizable screening questionnaires, direct-to-interview capabilities, automated onboarding workflows with built-in compliance tools, and analytics for data-driven recruiting decisions. The platform also integrates with various third-party services for background checks, payroll, and Work Opportunity Tax Credits (WOTCs). In 2016, Snagajob acquired PeopleMatter, and subsequently, in 2021, Fourth, a provider of workforce and inventory solutions, acquired PeopleMatter from Snagajob to complement its end-to-end product suite.
Source: Dealroom company dataAt a glance
- Status
- Acquired
- Founded
- 2009
- Headquarters
- North Charleston, United States
- Employees
- 10
- Open positions
- 17
- Dealroom signal
- 80.4/100
- Industry
- Jobs Recruitment
- Sector
- Other B2B Software, Human Resources, Verification, Retail, Performance Management, Training, Immersive Technologies, Accommodation, Hard Tech, DT and LS
- Technology
- Deep Tech, Augmented Reality
- Business model
- SaaS
- Client focus
- b2b
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITIONOther financing | Oct 2021 | $0 | — | Fourth | — |
| ACQUISITIONOther financing | Jun 2016 | $0 | — | Snagajob | — |
Growth signals
Latest recorded traffic for PeopleMatter is 870K monthly website visits, up 42.6% over the last three months. PeopleMatter's team grew 11.1% over the past year.
Open positions
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A4 investors entered at this stage
Intersouth Partners
Harbert Growth Partners
Noro-Moseley Partners- C&C&
Series B and later3 investors entered at this stage
- MVMorgenthaler Ventures
Scale Venture Partners
StarVest Partners
Other known investors2 additional known investors
Fourth
Snagajob
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about PeopleMatter on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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