Product Reports Resources Pricing Login Book a demo
COMPANY PROFILE

PeopleMatter

Explore full profile

A complete hire-to-retire solution for managing hourly and shift workers and their managers

North Charleston, United StatesFounded 2009Other B2B Software
Valuation $50–100M Last recorded · 2013
Headcount <100 Current team size
Total funding $50–100M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for PeopleMatter and the history behind them.

About PeopleMatter

Founded in 2009 by Nate DaPore, PeopleMatter operates as a workforce management platform specifically designed to streamline the hiring process for the service industry. DaPore, leveraging his previous experience as VP of Enterprise Sales at Benefitfocus and as a principal at Battery Park Ventures, identified a critical need for optimized human resources solutions for businesses with hourly workforces. His background in growing software companies from the startup phase informed the development of PeopleMatter's comprehensive suite of tools.

The company provides a cloud-based platform that addresses the entire talent lifecycle, from applicant sourcing and tracking to onboarding, training, and performance management. PeopleMatter primarily serves clients in the restaurant, retail, and hospitality sectors, including notable brands like McDonald's, Subway, and Marriott. Its business model is centered on providing a Software-as-a-Service (SaaS) solution, which automates and optimizes people-related processes for businesses ranging from single-location operators to large enterprises.

The platform's core product is a mobile-first applicant tracking system (ATS) designed to reduce friction in the recruiting process for both employers and job seekers. Key features include the ability for candidates to apply for jobs in under five minutes, two-way SMS communication with hiring managers, and self-scheduling of interviews for qualified applicants. For employers, the system offers customizable screening questionnaires, direct-to-interview capabilities, automated onboarding workflows with built-in compliance tools, and analytics for data-driven recruiting decisions. The platform also integrates with various third-party services for background checks, payroll, and Work Opportunity Tax Credits (WOTCs). In 2016, Snagajob acquired PeopleMatter, and subsequently, in 2021, Fourth, a provider of workforce and inventory solutions, acquired PeopleMatter from Snagajob to complement its end-to-end product suite.

Source: Dealroom company data

At a glance

Status
Acquired
Founded
2009
Headquarters
North Charleston, United States
Employees
10
Open positions
17
Dealroom signal
80.4/100
Industry
Jobs Recruitment
Sector
Other B2B Software, Human Resources, Verification, Retail, Performance Management, Training, Immersive Technologies, Accommodation, Hard Tech, DT and LS
Technology
Deep Tech, Augmented Reality
Business model
SaaS
Client focus
b2b

Funding history

8 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITIONOther financing Oct 2021 $0 — Fourth —
ACQUISITIONOther financing Jun 2016 $0 — Snagajob —
Showing the latest 2 of 8 recorded eventsBook a demo for the full funding history →

Growth signals

PeopleMatter website traffic

Latest recorded traffic for PeopleMatter is 870K monthly website visits, up 42.6% over the last three months. PeopleMatter's team grew 11.1% over the past year.

Latest monthly visits870K 3-month web change+42.6% 1-year team growth+11.1%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

9 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A4 investors entered at this stage

  • Intersouth Partners
  • Harbert Growth Partners
  • Noro-Moseley Partners
  • C&amp

Series B and later3 investors entered at this stage

  • Morgenthaler Ventures
  • Scale Venture Partners
  • StarVest Partners

Other known investors2 additional known investors

  • Fourth
  • Snagajob
Team profiled 19 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
1 countries with
team presence
🇺🇸 United States100%
1 country shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about PeopleMatter on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See PeopleMatter’s full profile on Dealroom

Request a free trial to see the complete deal history, financials, people graph and growth signals.

Takes under a minute. Already use Dealroom? Log in.