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PeopleMatter

Other B2B Software · North Charleston, United States · Founded 2009

A complete hire-to-retire solution for managing hourly and shift workers and their managers MoreLess

Founded in 2009 by Nate DaPore, PeopleMatter operates as a workforce management platform specifically designed to streamline the hiring process for the service industry. DaPore, leveraging his previous experience as VP of Enterprise Sales at Benefitfocus and as a principal at Battery Park Ventures, identified a critical need for optimized human resources solutions for businesses with hourly workforces. His background in growing software companies from the startup phase informed the development of PeopleMatter's comprehensive suite of tools.

The company provides a cloud-based platform that addresses the entire talent lifecycle, from applicant sourcing and tracking to onboarding, training, and performance management. PeopleMatter primarily serves clients in the restaurant, retail, and hospitality sectors, including notable brands like McDonald's, Subway, and Marriott. Its business model is centered on providing a Software-as-a-Service (SaaS) solution, which automates and optimizes people-related processes for businesses ranging from single-location operators to large enterprises.

The platform's core product is a mobile-first applicant tracking system (ATS) designed to reduce friction in the recruiting process for both employers and job seekers. Key features include the ability for candidates to apply for jobs in under five minutes, two-way SMS communication with hiring managers, and self-scheduling of interviews for qualified applicants. For employers, the system offers customizable screening questionnaires, direct-to-interview capabilities, automated onboarding workflows with built-in compliance tools, and analytics for data-driven recruiting decisions. The platform also integrates with various third-party services for background checks, payroll, and Work Opportunity Tax Credits (WOTCs). In 2016, Snagajob acquired PeopleMatter, and subsequently, in 2021, Fourth, a provider of workforce and inventory solutions, acquired PeopleMatter from Snagajob to complement its end-to-end product suite.

Keywords: workforce management, applicant tracking system, hourly workforce, human capital management, onboarding software, service industry, talent management, retail HR, hospitality technology, recruitment software

Company overview

PeopleMatter company information

The essential company record, classifications and operating signals in one place.

Status
Acquired
Founded
2009
Headquarters
North Charleston, United States
Employees
10
Open positions
17
Dealroom signal
80.4
client focusb2btechnologyDeep TechtechnologyAugmented RealitysectorHuman Resourcesbusiness modelSaaSsectorVerificationsectorRetailsectorPerformance ManagementsectorTrainingsectorImmersive TechnologiessectorAccommodationsectorHard TechsectorDT and LSindustryJobs Recruitment

Valuation & funding

PeopleMatter funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITIONOther financing Oct 2021 $0 Fourth
ACQUISITIONOther financing Jun 2016 $0 Snagajob
SERIES EOther financing Oct 2013 $16M $64M Scale Venture Partners · Morgenthaler Ventures · Intersouth Partners · Noro-Moseley Partners
SERIES DOther financing Mar 2013 $19M $76M Intersouth Partners · Morgenthaler Ventures · Noro-Moseley Partners · Harbert Growth Partners
SERIES COther financing Feb 2012 $14M $56M Morgenthaler Ventures
SERIES BOther financing May 2011 Intersouth Partners · C&amp · Harbert Growth Partners · Noro-Moseley Partners
EARLY VCOther financing Feb 2010 Intersouth Partners · Harbert Growth Partners
SERIES AOther financing Dec 2009 Intersouth Partners · Harbert Growth Partners
Showing 8 recorded eventsUnlock the complete deal history →

Growth signals

PeopleMatter website traffic

Latest recorded traffic for PeopleMatter is 870K monthly website visits, up 42.6% over the last three months. PeopleMatter's team grew 11.1% over the past year.

Latest monthly visits870K 3-month web change+42.6% 1-year team growth+11.1%
Monthly website visits104 observations · Apr 2016–Jul 2026
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Comparisons

PeopleMatter compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Talent graph

PeopleMatter's talent

Book a demo to see the people
Team profiled 19 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

9 investors on PeopleMatter's cap table

Sourced from Dealroom's funding and investor records.

Series A 4 investors entered at this stage
Intersouth Partners
Harbert Growth Partners
Noro-Moseley Partners
C&amp
Series B+ 3 investors entered at this stage
Morgenthaler Ventures
Scale Venture Partners
StarVest Partners
Other known 2 additional known investors
Fourth
Snagajob

Global footprint

Where PeopleMatter has talent and traffic

Workforce by country
1 countries with
team presence
🇺🇸 United States100%
1 country shown

In the news

Latest news about PeopleMatter

Recent press, funding announcements, and product moves mentioning PeopleMatter — open to read from the original sources.

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Market sentiment

What the market is saying about PeopleMatter

An AI-synthesized read of the highest-engagement posts about PeopleMatter on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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