Ameria

About Ameria

Heidelberg-based Ameria AG, founded in 2001 by CEO Albrecht Metter, is a deep-tech company specializing in human-machine interaction. Metter, who established the company during his economics studies, was influenced by his entrepreneurial family background to pursue his own venture. The firm operates in the B2B and B2C software solutions market, providing technologies that redefine the way people interact with digital systems in public and professional spaces.

Ameria's core business revolves around touch-free technology, particularly gesture control for interactive displays. The company's offerings address a broad client base, including retail, automotive, healthcare, and public sector institutions. Its business model involves the development and distribution of software and hardware products, alongside consulting, implementation, and programming services. Revenue is generated through tailored solutions for large corporations and standardized products for small to medium-sized enterprises. A significant milestone was the development of its technology in response to the COVID-19 pandemic, which increased demand for touchless solutions.

The company's flagship ecosystem is the "Connected Experience®," a cloud-based platform designed to manage digital installations and analyze customer behavior data from physical locations. This platform enables clients to equip existing screens with gesture control, integrate various touchpoints like beacons and AR/VR, and centralize content distribution and data analysis. A key product within this ecosystem is the CX Manager, which consolidates offline consumer data and links it with enterprise systems like CRMs to create a comprehensive customer view. More recently, Ameria has ventured into the consumer electronics space with MAVERICK AI, a laptop featuring a virtualized interaction concept, a spatial display for 3D content without glasses, and locally run AI for enhanced data privacy. Initially targeting the medical field for applications like surgery preparation, the company plans to expand into the mass market.