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Pento

Fintech · Royal Leamington Spa, United Kingdom · Founded 2016

Pento provides a cloud-based platform designed to automate and streamline payroll processes for UK businesses. The company was founded in 2017 by Jonas Bøgh Larsen and Emil Hagbarth Rasmussen. The founders' goal was to build a user-friendly payroll system that would reduce the manual work and complexities associated with traditional payroll management, inspired by their own frustrations with existing solutions. Acquired by the HR platform HiBob in February 2024, Pento now operates as a subsidiary, enhancing HiBob's human capital management offerings. The platform serves a range of clients, from small businesses to larger enterprises like Starling Bank and Capital on Tap, processing over £3 billion in payroll in 2023. Pento's business model is subscription-based, with pricing tiers determined by the number of employees. The service automates critical payroll functions, including calculations for taxes, sick pay, and parental leave, as well as payments to employees and HMRC. It integrates with various HRIS and accounting systems to ensure data synchronicity and reduce manual data entry. The platform also offers support from CIPP-certified professionals and manages year-end reporting duties, such as P60s and P11Ds. Keywords: payroll automation, HR software, payroll management, UK payroll, HMRC compliance, employee payments, financial software, payroll integration, SaaS, HR technology

Valuation
$0–100M
Latest valuation · 2024
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Revenue
$10–50M
Latest reported FY
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Headcount
<100
Current team size
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Total funding Pre-IPO
$50–100M
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Investors

23 investors on Pento's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Seed 11 investors entered at this stage
PSV
Christian Jantzen
Kim Agger
Seed Capital
Jens Sørensen
Seedcamp
Point Nine
Mattias Ljungman
Hustle Fund
Moonfire Ventures
Futuristic.vc
Series A 12 investors entered at this stage
General Catalyst
LocalGlobe
Des Traynor
Tom Blomfield
Timothy Thairu
Freddy Macnamara
Matt Robinson
Nitesh Banta
Avid Ventures
Diede van Lamoen
Eric Yuan
Tiger Global

Global footprint

Where Pento has talent and traffic

Workforce by country
4 countries with
team presence
🇩🇰 Denmark25%
🇬🇧 United Kingdom25%
🇩🇪 Germany25%
🇪🇸 Spain25%
4 countries shown

Talent graph

The shape of Pento's talent

Dealroom maps Pento's team person by person — pinpointing the standout operators and scoring them across the six dimensions investors underwrite. The counts and shape below are a public preview; the named individuals and exact scores live in the platform.

19 team members profilednamed & role-tagged by Dealroom
13 employeestotal headcount
1 executives & foundersidentified by name
DimensionScore
AI Talent Score hidden — book a demo
Engineering Score hidden — book a demo
Product Score hidden — book a demo
Go-to-market Score hidden — book a demo
Leadership Score hidden — book a demo
Research Score hidden — book a demo
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Source: Dealroom Talent Intelligence. Public profiles show counts and the team's shape only — request a demo for the named individuals, per-person seniority and tenure, and team benchmarks vs peers.

Market sentiment

What the market is saying about Pento

An AI-synthesized read of the highest-engagement posts about Pento on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See Pento on the full Dealroom platform

Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.