P
Pento
Making payroll digital and flexible for everyone
About Pento
Pento provides a cloud-based platform designed to automate and streamline payroll processes for UK businesses. The company was founded in 2017 by Jonas Bøgh Larsen and Emil Hagbarth Rasmussen. The founders' goal was to build a user-friendly payroll system that would reduce the manual work and complexities associated with traditional payroll management, inspired by their own frustrations with existing solutions.
Acquired by the HR platform HiBob in February 2024, Pento now operates as a subsidiary, enhancing HiBob's human capital management offerings. The platform serves a range of clients, from small businesses to larger enterprises like Starling Bank and Capital on Tap, processing over £3 billion in payroll in 2023. Pento's business model is subscription-based, with pricing tiers determined by the number of employees.
The service automates critical payroll functions, including calculations for taxes, sick pay, and parental leave, as well as payments to employees and HMRC. It integrates with various HRIS and accounting systems to ensure data synchronicity and reduce manual data entry. The platform also offers support from CIPP-certified professionals and manages year-end reporting duties, such as P60s and P11Ds.
Source: Dealroom company dataAt a glance
- Status
- Acquired
- Founded
- 2016
- Headquarters
- Royal Leamington Spa, United Kingdom
- Employees
- 13
- Open positions
- None listed
- Dealroom signal
- 62.5/100
- Industry
- Fintech
- Sub-industry
- Payments
- Sector
- Fintech, Payroll, Payroll Software, Automatic Payouts, uk is8 financial services, CFO Tech
- Business model
- SaaS
- Client focus
- b2b
- Investment activity
- 1 company, latest May 2022
- Capital deployed
- $20M
- Preferred round
- EARLY VC
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITIONOther financing | Feb 2024 | $40M | $40M | Hibob | ↗ |
| SERIES BOther financing | Dec 2021 | $35M | $140M | Seedcamp · Moonfire Ventures · Tiger Global · Point Nine | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Pento is 2.9K monthly website visits, up 163.6% over the last three months. Pento's team declined 76.8% over the past year.
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Hastee PayA platform to nurture employees’ Financial Health by allowing them to take charge of their finance |
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CloudPayCloudPay provides multi-national payroll technologies and services |
Andover, United Kingdom | Operational | |||
PlusOneFintech |
— | Operational | |||
HelvoFintech |
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Globus PaymentsRegulated B2B, payroll, and mass payment services |
United Kingdom | Operational |
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed11 investors entered at this stage
PSV- CJChristian Jantzen
Kim Agger
Seed Capital
Jens Sørensen
Seedcamp
Point Nine
Mattias LjungmanHustle Fund
Moonfire Ventures
Futuristic.vc
Series A12 investors entered at this stage
General Catalyst
LocalGlobe
Des Traynor
Tom Blomfield
Timothy Thairu
Freddy Macnamara
Matt Robinson
Nitesh Banta
Avid Ventures
Diede van Lamoen
Eric Yuan
Tiger Global
Other known investors1 additional known investor
Hibob
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Pento on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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