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Pento

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Making payroll digital and flexible for everyone

Royal Leamington Spa, United KingdomFounded 2016Fintech
Valuation $25–50M Last recorded · 2024
Revenue $10–50M Latest reported FY
Headcount <100 Current team size
Total funding $50–100M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Pento and the history behind them.

About Pento

Pento provides a cloud-based platform designed to automate and streamline payroll processes for UK businesses. The company was founded in 2017 by Jonas Bøgh Larsen and Emil Hagbarth Rasmussen. The founders' goal was to build a user-friendly payroll system that would reduce the manual work and complexities associated with traditional payroll management, inspired by their own frustrations with existing solutions.

Acquired by the HR platform HiBob in February 2024, Pento now operates as a subsidiary, enhancing HiBob's human capital management offerings. The platform serves a range of clients, from small businesses to larger enterprises like Starling Bank and Capital on Tap, processing over £3 billion in payroll in 2023. Pento's business model is subscription-based, with pricing tiers determined by the number of employees.

The service automates critical payroll functions, including calculations for taxes, sick pay, and parental leave, as well as payments to employees and HMRC. It integrates with various HRIS and accounting systems to ensure data synchronicity and reduce manual data entry. The platform also offers support from CIPP-certified professionals and manages year-end reporting duties, such as P60s and P11Ds.

Source: Dealroom company data

At a glance

Status
Acquired
Founded
2016
Headquarters
Royal Leamington Spa, United Kingdom
Employees
13
Open positions
None listed
Dealroom signal
62.5/100
Industry
Fintech
Sub-industry
Payments
Sector
Fintech, Payroll, Payroll Software, Automatic Payouts, uk is8 financial services, CFO Tech
Business model
SaaS
Client focus
b2b
Investment activity
1 company, latest May 2022
Capital deployed
$20M
Preferred round
EARLY VC

Funding history

5 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITIONOther financing Feb 2024 $40M $40M Hibob ↗
SERIES BOther financing Dec 2021 $35M $140M Seedcamp · Moonfire Ventures · Tiger Global · Point Nine ↗
Showing the latest 2 of 5 recorded eventsBook a demo for the full funding history →

Financials

Revenue, earnings and profit over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

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Growth signals

Pento website traffic

Latest recorded traffic for Pento is 2.9K monthly website visits, up 163.6% over the last three months. Pento's team declined 76.8% over the past year.

Latest monthly visits2.9K 3-month web change+163.6% 1-year team growth-76.8%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

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Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

24 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed11 investors entered at this stage

Series A12 investors entered at this stage

Other known investors1 additional known investor

  • Hibob
Team profiled 19 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 1 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
4 countries with
team presence
🇩🇰 Denmark25%
🇬🇧 United Kingdom25%
🇩🇪 Germany25%
🇪🇸 Spain25%
4 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Pento on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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