P
Pento
Fintech · Royal Leamington Spa, United Kingdom · Founded 2016
Making payroll digital and flexible for everyone MoreLess
Pento provides a cloud-based platform designed to automate and streamline payroll processes for UK businesses. The company was founded in 2017 by Jonas Bøgh Larsen and Emil Hagbarth Rasmussen. The founders' goal was to build a user-friendly payroll system that would reduce the manual work and complexities associated with traditional payroll management, inspired by their own frustrations with existing solutions.
Acquired by the HR platform HiBob in February 2024, Pento now operates as a subsidiary, enhancing HiBob's human capital management offerings. The platform serves a range of clients, from small businesses to larger enterprises like Starling Bank and Capital on Tap, processing over £3 billion in payroll in 2023. Pento's business model is subscription-based, with pricing tiers determined by the number of employees.
The service automates critical payroll functions, including calculations for taxes, sick pay, and parental leave, as well as payments to employees and HMRC. It integrates with various HRIS and accounting systems to ensure data synchronicity and reduce manual data entry. The platform also offers support from CIPP-certified professionals and manages year-end reporting duties, such as P60s and P11Ds.
Keywords: payroll automation, HR software, payroll management, UK payroll, HMRC compliance, employee payments, financial software, payroll integration, SaaS, HR technology
Company overview
Pento company information
The essential company record, classifications and operating signals in one place.
- Status
- Acquired
- Founded
- 2016
- Headquarters
- Royal Leamington Spa, United Kingdom
- Employees
- 13
- Open positions
- None listed
- Dealroom signal
- 62.5
- Investment activity
- 1 companies · latest May 2022
- Capital deployed
- $20M
- Preferred round
- EARLY VC
Valuation & funding
Pento funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITIONOther financing | Feb 2024 | $40M | $40M | Hibob | ↗ |
| SERIES BOther financing | Dec 2021 | $35M | $140M | Seedcamp · Moonfire Ventures · Tiger Global · Point Nine | ↗ |
| SERIES AOther financing | May 2021 | $16M | $62M | Seedcamp · LocalGlobe · Des Traynor · Tom Blomfield | ↗ |
| SEEDOther financing | Sep 2019 | $2.8M | $11M | Mattias Ljungman · Hustle Fund · Moonfire Ventures · Christian Jantzen | — |
| SEEDOther financing | Oct 2017 | $660K | $2.6M | Christian Jantzen · Kim Agger · Seed Capital · Jens Sørensen | — |
Financials
Revenue, earnings and profit over time
Reported history and available estimates. Estimated years are marked “E”; sparse fields are left blank rather than inferred.
| Year | Revenue | Growth | EBITDA | Margin |
|---|---|---|---|---|
| 2026 | $16M | 0% | −$306K | -1.9% |
| 2025 | $16M | 0% | −$306K | -1.9% |
| 2024 | $16M | 0% | −$306K | -1.9% |
| 2023 | $16M | 0% | −$306K | -1.9% |
| 2022 | $16M | +323.7% | −$306K | -1.9% |
| 2021 | $3.8M | +167.6% | −$306K | -8% |
| 2020 | $1.4M | — | −$306K | -21.5% |
Growth signals
Pento website traffic
Latest recorded traffic for Pento is 2.9K monthly website visits, up 163.6% over the last three months. Pento's team declined 76.8% over the past year.
Comparisons
Pento compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
| Company | Headquarters | Status | Employees | Total funding | Valuation |
|---|---|---|---|---|---|
 Symmetrical.aiTechnology company that builds core infrastructure and provides ethical financial products in partnership with employers |
London, United Kingdom | Operational | 40 | $26M | $74M |
 Bull ProjectOffering Web3-based HR and payroll solutions for managing and paying remote teams using stablecoins and fiat |
Edinburgh, United Kingdom | Operational | |||
 SoldoTake control of company spending with Soldo, the prepaid Mastercard® that does your expenses for you |
London, United Kingdom | Operational | |||
 Hastee PayA platform to nurture employees’ Financial Health by allowing them to take charge of their finance |
London, United Kingdom | Acquired | |||
 CloudPayCloudPay provides multi-national payroll technologies and services |
Andover, United Kingdom | Operational | |||
 PlusOneFintech |
— | Operational | |||
 HelvoFintech |
Crissier, Switzerland | Operational | |||
 Globus PaymentsRegulated B2B, payroll, and mass payment services |
United Kingdom | Operational |
Capital deployed
Pento investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Talent graph
Pento's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where Pento has talent and traffic
team presence
In the news
Latest news about Pento
Recent press, funding announcements, and product moves mentioning Pento — open to read from the original sources.
Market sentiment
What the market is saying about Pento
An AI-synthesized read of the highest-engagement posts about Pento on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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