Pear Commerce

About Pear Commerce

Pear Commerce operates as a retail e-commerce enablement platform, specifically targeting the consumer-packaged goods (CPG) market. The company was founded in 2018 by Eric Martell and Alex Wyler, who had previously co-founded the food-ordering service EatStreet. Their experience in leading product, engineering, and business intelligence at their previous venture informed their approach to solving key challenges for CPG brands.

The firm's primary business involves embedding shoppable technology into CPG brands' digital advertisements and websites. This allows consumers to purchase products directly from a brand's media by connecting them to a local or online retailer that has the item in stock. The platform maintains a significant data operation, scanning inventory daily across over 3,000 retailers and 165,000 locations to ensure purchase paths are directed to available products. For CPG companies, Pear's service closes the data loop by providing actionable insights on consumer behavior, tracking clicks, retailer selections, and purchase confirmations, which helps optimize marketing spend. For retailers, the platform drives high-intent customer traffic to their e-commerce sites, supplementing their own customer acquisition efforts.

Pear Commerce's product suite includes several tools such as Pear Connect, a shoppable ad unit; shoppable store locators; direct-to-cart links; and product detail pages (PDPs). These tools are designed to create a frictionless journey from product discovery to purchase. A key milestone for the company was securing a $10 million Series A funding round in June 2024, led by Stage 2 Capital. This investment followed a period of significant growth and adoption by major CPG companies, and the funds are intended to enhance technology and expand the team.