Payva

About Payva

Payva operates as a specialized financial services firm targeting the digital creator economy, including coaches, influencers, and course creators. The company functions as an invoice factoring service, which is sometimes described as a Buy Now, Pay Later (BNPL) model tailored for this niche market. Co-founded by Chase Craft and Christopher Gravagna, Payva was previously known as myAbundant before rebranding. Craft, who started myAbundant in March 2020, brings a relevant background from his time as CEO of Mommy Millionaire, a venture in the coaching and personal development space. This experience provided firsthand insight into the financial challenges faced by service-based entrepreneurs. Gravagna is an entrepreneur with a background in finance and alternative capital, having founded ventures like In Advance Capital.

The core of Payva's business is to address cash flow issues for creators selling high-ticket services or products. Its business model involves purchasing creators' outstanding invoices, providing them with an immediate upfront payment of up to 95% of the total invoice value. Payva then assumes the responsibility of collecting the payment from the creator's customer, offering them flexible installment plans to pay over time. This structure is designed to increase sales conversions for creators by making their high-cost programs more accessible to a wider audience. The service is positioned to help creators scale their businesses by stabilizing cash flow and removing payment objections during the sales process.

Payva’s service integrates with creators' existing systems and platforms to offer a seamless checkout experience for their customers. During checkout, customers are presented with various payment plan options after a real-time eligibility check. Key features include high approval rates for customer payment plans, a dedicated collections team to handle the payment follow-up process, and personalized support for the creators. By managing the financial transaction and collection process, Payva allows creators to focus on their core business of content creation and brand growth.