Path

Path operates as a behavioral health company aiming to improve access to mental healthcare. The company was founded in 2019 by Josh Bruno and Gabe Diop, who were personally motivated by the loss of loved ones due to substance use disorders and the difficulties in finding quality care. Initially focused on addiction treatment, they broadened their mission to address the wider need for accessible mental healthcare. In February 2024, the company rebranded from Path Mental Health to Rula Health to reflect its expanded services and holistic approach.

The firm functions as a healthcare provider group, connecting patients with a network of therapists and psychiatric nurse practitioners. It serves individuals, couples, and families, including children aged five and up. The business model is designed to simplify the process for both patients and providers; it removes hurdles for providers to accept insurance and offers patients a streamlined way to find care. Rula Health partners with major insurance networks, including Aetna, Cigna, and United Healthcare, covering over 100 million people across the United States. Revenue is generated by facilitating these in-network therapy and psychiatry services.

The platform allows patients to find a provider that matches their preferences and schedule an appointment, often within a few days. Services include therapy, medication management, and support for a wide range of mental health conditions such as anxiety, depression, and ADHD. To ensure quality, Rula Health uses a clinical scorecard to monitor provider performance and offers clinical support and case consultations to its network of over 8,000 providers. The company has expanded its services to offer therapy in 48 states and medication management in seven states.

Keywords: behavioral health, mental healthcare, telehealth, provider network, insurance integration, therapy services, medication management, psychiatric care, digital health, Rula Health