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Parsley Box
Offers wholesome tasty meals, ordered online and delivered fast to your door
About Parsley Box
Parsley Box specializes in delivering ready-to-eat meals directly to customers' doors, focusing primarily on the senior demographic. Operating in the UK market, the company provides a convenient solution for those who prefer not to cook or have difficulty preparing meals. Parsley Box's business model revolves around direct-to-consumer sales, leveraging an online platform to reach its target audience. Revenue is generated through the sale of meal packages, which are designed to be easily stored and quickly prepared, meeting the specific dietary and lifestyle needs of older adults. The company has achieved significant growth, reaching over 400,000 customers and shipping nearly 8 million meals, highlighting its strong market presence and customer demand. Parsley Box also expands its product offerings with premium items, such as a new chocolate collection, to enhance customer experience and increase sales.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2017
- Headquarters
- Edinburgh, United Kingdom
- Employees
- 31
- Open positions
- 2
- Dealroom signal
- 83.0/100
- Industry
- Food
- Sub-industry
- Food Logistics & Delivery
- Sector
- eCommerce & Marketplaces, Food Processing, Direct-to-Consumer, Woman Founder
- Business model
- Marketplace & ecommerce
- Client focus
- b2c
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| GROWTH EQUITY VC✓Equity / VC | Mar 2021 | $22M | $111M | Undisclosed | — |
| SERIES A✓Equity / VC | Jan 2021 | $6.6M | $26M | Mobeus Equity Partners | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Parsley Box is 58K monthly website visits, up 23.4% over the last three months. Parsley Box's team grew 6.9% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed1 investor entered at this stage
Mobeus Equity Partners
Other known investors2 additional known investors
Chroma Ventures
Techstart Ventures
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Parsley Box on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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