Parcela Ja

About Parcela Ja

Parcela Já, founded in 2018 by brothers Miguel and Tiago Quintas, is a fintech company operating in the "Buy Now, Pay Later" (BNPL) sector in Portugal. Miguel Quintas, the Managing Director, brings entrepreneurial experience from previous ventures to the company.

The company provides a payment platform that allows customers at participating online and offline retailers to split their purchases into as many as six interest-free installments. This model is designed to make purchases more manageable for consumers by spreading the cost over time without any additional fees for the end-user.

Parcela Já's business model is B2B2C. It integrates its payment solution into the checkout process of partner merchants. The company generates revenue by charging a fee to these merchants for each transaction processed through its platform. In return, merchants can potentially see an increase in sales, average order value, and customer conversion rates by offering a more flexible payment option.

The service functions as a point-of-sale financing tool. When a customer chooses Parcela Já at checkout, the platform pays the merchant the full amount of the purchase upfront (minus their fee) and then collects the installment payments from the customer over the agreed-upon period.