Minu

The company's core offering is a B2B2C platform that partners with employers to provide their workforce with a comprehensive suite of benefits, aiming to improve financial, physical, and mental health. Minu pioneered the concept of 'Salario On-Demand' (Earned Wage Access - EWA) in Mexico, which allows employees to instantly access a portion of their earned wages before the scheduled payday for a small, fixed fee, comparable to an ATM charge. This model is designed to provide employees with liquidity to cover basic expenses and avoid high-interest loans, thereby reducing financial stress. For employers, the service is offered at no cost, requires no changes to their existing payroll processes, and automates deductions.

Minu's business model is centered on a subscription fee paid by the employer, making the platform's core benefits free for the employee. The company has expanded its initial EWA service into an all-in-one, gamified platform featuring over 50 benefits. These include high-return savings accounts, financial education modules, insurance products, telehealth services with access to doctors and therapists, and neo-voucher cards for groceries and fuel. The platform reports a significant impact on its clients, helping to reduce monthly employee turnover by as much as 33%. In 2023, Minu merged with Plerk, a digital employee benefits startup, integrating Plerk's prepaid benefits card to further broaden its offerings. The company serves over 2,000 enterprise clients, including prominent names like Grupo Modelo, Liverpool, Rappi, and Citibanamex, reaching more than one million employees.