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Minu

Fintech · Mexico City, Mexico · Founded 2019

Minu operates as an employee wellness platform in Mexico, established in 2019 by co-founders Nima Pourshasb (CEO), Rafael Niell (COO), and Paolo Rizzi (CTO). The founders, who all reside in Mexico, were driven by the widespread issue of financial instability in the country, where a significant portion of the workforce lives paycheck to paycheck. Pourshasb brought a diverse background in engineering, finance, and e-commerce, including an MBA from Harvard and executive experience at Banco Sabadell. Niell contributed extensive experience in consulting and finance, having been a Partner at Oliver Wyman and COO at Banco Sabadell. Rizzi, a serial entrepreneur with over two decades in software engineering, pioneered an e-commerce platform at age 19 that was later listed on the Italian Stock Exchange. The company's core offering is a B2B2C platform that partners with employers to provide their workforce with a comprehensive suite of benefits, aiming to improve financial, physical, and mental health. Minu pioneered the concept of 'Salario On-Demand' (Earned Wage Access - EWA) in Mexico, which allows employees to instantly access a portion of their earned wages before the scheduled payday for a small, fixed fee, comparable to an ATM charge. This model is designed to provide employees with liquidity to cover basic expenses and avoid high-interest loans, thereby reducing financial stress. For employers, the service is offered at no cost, requires no changes to their existing payroll processes, and automates deductions. Minu's business model is centered on a subscription fee paid by the employer, making the platform's core benefits free for the employee. The company has expanded its initial EWA service into an all-in-one, gamified platform featuring over 50 benefits. These include high-return savings accounts, financial education modules, insurance products, telehealth services with access to doctors and therapists, and neo-voucher cards for groceries and fuel. The platform reports a significant impact on its clients, helping to reduce monthly employee turnover by as much as 33%. In 2023, Minu merged with Plerk, a digital employee benefits startup, integrating Plerk's prepaid benefits card to further broaden its offerings. The company serves over 2,000 enterprise clients, including prominent names like Grupo Modelo, Liverpool, Rappi, and Citibanamex, reaching more than one million employees. Keywords: employee wellness, financial health, earned wage access, Salario On-Demand, fintech, HR tech, employee benefits, corporate wellness, financial wellness Mexico, B2B2C platform, payroll solutions, employee engagement, talent retention, telehealth benefits, financial education, corporate benefits platform, salary advance, micro-loans alternative, employee savings, benefits administration