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Parabola

Other B2B Software · San Francisco, United States · Founded 2015

Automate manual data processes without spreadsheets or code MoreLess

Parabola is a technology company that specializes in automating complex workflows for eCommerce and retail businesses. The platform allows users to transfer manual processes into automated flows, making operations more efficient and scalable. Parabola's core product is a no-code tool that enables users to build intricate workflows without needing to write code. This tool is particularly useful for tasks such as updating inventory in real-time, generating packing lists, and creating order forecasts. The company serves a wide range of clients, from small online retailers to large eCommerce platforms, operating primarily in the retail and eCommerce markets. Parabola's business model is subscription-based, offering various pricing tiers depending on the complexity and volume of workflows a client needs. Revenue is generated through these subscription fees, which provide access to the platform's features and customer support. The platform also integrates with various APIs, allowing for seamless data transfer and enhanced functionality.

Keywords: automated workflows, eCommerce, retail, no-code tool, inventory updates, packing lists, order forecasts, subscription-based, API integration, data automation.

Company overview

Parabola company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
2015
Headquarters
San Francisco, United States
Employees
80
Open positions
1
Dealroom signal
71.3
client focusb2bbusiness modelSaaSsectorAutomated TechnologyindustryEnterprise Software

Valuation & funding

Parabola funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES BEquity / VC Jun 2023 $24M $96M Jeffrey Raider · Flexport · Webflow · Abstract Ventures
SERIES AEquity / VC Aug 2020 $8M $32M Thrive Capital · Elad Gil · Matrix Partners
SEEDEquity / VC May 2018 $2.2M $8.8M Merus Capital · Alexander Kvamme · Ilya Sukhar · AngelPad
SEEDEquity / VC Nov 2015 $0 Undisclosed
SEEDEquity / VC Apr 2015 $75K $300K Undisclosed
Showing 5 recorded eventsUnlock the complete deal history →

Financials

Revenue and workforce over time

Available revenue and workforce history. Fields without reported data are omitted.

YearRevenueGrowthEmployees
2026 $4.6M 0% 84
2025 $4.6M 0% 81
2024 $4.6M 0% 60
2023 $4.6M 0% 50
2022 $4.6M +7% 42
2021 $4.3M +10.3% 43
2020 $3.9M 39
Company filings, research estimates and Dealroom dataOpen the full financial model →

Growth signals

Parabola website traffic

Latest recorded traffic for Parabola is 40K monthly website visits, down 29.8% over the last three months. Parabola's team declined 1.2% over the past year.

Latest monthly visits40K 3-month web change-29.8% 1-year team growth-1.2%
Monthly website visits103 observations · Oct 2017–Jul 2026
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Comparisons

Parabola compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Talent graph

Parabola's talent

Book a demo to see the people
Team profiled 14 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

30 investors on Parabola's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Seed 6 investors entered at this stage
Matrix Partners
Merus Capital
Alexander Kvamme
Ilya Sukhar
AngelPad
Abstract Ventures
Series A 22 investors entered at this stage
Thrive Capital
Elad Gil
OpenView Venture Partners
Jeffrey Raider
Flexport
Webflow
Twum Djin
Kyle Parrish
Otherwise Fund
A. Toby Espinosa
AJ Frank
Praveer Melwani
Sarah Scharf
J Zac Stein
Jen Ong Vaughan
Immad Akhund
Vlad Magdalin
Jack Altman
GoodFriends
Melissa Tan
Cristina Cordova
Matthew Hertz
Other known 2 additional known investors
Gil Capital
Tom Hunt

Global footprint

Where Parabola has talent and traffic

Workforce by country
1 countries with
team presence
🇺🇸 United States100%
1 country shown

In the news

Latest news about Parabola

Recent press, funding announcements, and product moves mentioning Parabola — open to read from the original sources.

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Market sentiment

What the market is saying about Parabola

An AI-synthesized read of the highest-engagement posts about Parabola on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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