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Panoramic
An enterprise SaaS company with marketing intelligence platform that was built by marketers for marketers to address the key pain points marketers experience
About Panoramic
Panoramic, a now-defunct enterprise SaaS company, was founded in 2018 by Bryan Baum and Peter Muzzonigro. The company was headquartered in Los Angeles and had a global presence with offices in the United States and Europe.
The company's marketing intelligence platform was designed by marketers to address the common challenges they face due to fragmented data. The platform streamlined the process of collecting data from various marketing channels, automated the mapping and modeling of this data, and provided visualization tools to make the information more accessible and actionable. This allowed marketing teams to collaborate more effectively and make quicker, more informed decisions.
The platform's key features included the ability to ingest and model marketing data, providing brands with meaningful insights. It aimed to give marketers the confidence to make strategic decisions that supported their key objectives. The company served a range of clients, including Sony Home Entertainment, Sweetgreen, and TruConnect.
In September 2019, Panoramic announced that it had come out of stealth with $35 million in funding. One of the notable investors in the company was the late Kobe Bryant. Despite this early success, the company has since ceased operations.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2018
- Headquarters
- West Hollywood, United States
- Employees
- 11
- Open positions
- None listed
- Dealroom signal
- 75.0/100
- Industry
- Marketing, Enterprise Software
- Sub-industry
- Marketing Analytics
- Sector
- Marketing
- Business model
- SaaS
- Client focus
- b2b
- Investment activity
- 1 company, latest Jun 2018
- Capital deployed
- $3M
- Preferred round
- EARLY VC
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Panoramic is 200 monthly website visits, down 69.2% over the last three months. Panoramic's team grew 10% over the past year.
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A1 investor entered at this stage
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Panoramic on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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