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Pai Skincare

Wellness Beauty · London, United Kingdom · Founded 2007

Producing innovative and results-driven organic skincare products MoreLess

Pai Skincare specializes in creating clinically proven, certified organic skincare products specifically designed for sensitive skin. Founded by Sarah Brown, who personally experienced skin issues, the company aims to provide effective and gentle solutions free from synthetic irritants and harmful chemicals. Pai Skincare serves a diverse clientele with sensitive skin, offering a range of products including cleansers, serums, moisturizers, face oils, and more. Operating in the organic skincare market, the company adheres to strict standards, ensuring all products are vegan, cruelty-free, and certified by the Soil Association Organic. The business model is direct-to-consumer, primarily through its online platform, and it generates revenue by selling high-quality skincare products. The company also offers personalized skin consultations to help customers choose the best products for their skin type and goals.

Keywords: sensitive skin, organic skincare, vegan, cruelty-free, direct-to-consumer, personalized consultations, cleansers, serums, moisturizers, face oils.

Company overview

Pai Skincare company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
2007
Headquarters
London, United Kingdom
Employees
43
Open positions
None listed
Dealroom signal
64.2
client focusb2cbusiness modelManufacturingindustryWellness BeautysectorB CorpsectorHard TechsectorWoman Founder

Valuation & funding

Pai Skincare funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES CEquity / VC Apr 2023 $18M $74M Famille C Venture
SERIES BEquity / VC Apr 2021 $9M $36M Famille C Venture
SERIES AEquity / VC May 2017 $4.5M $18M Undisclosed
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Financials

Revenue, earnings and profit over time

Reported history and available estimates. Estimated years are marked “E”; sparse fields are left blank rather than inferred.

YearRevenueGrowthProfitMargin
2026 $7.1M 0% −$4.6M -65.1%
2025 $7.1M 0% −$4.6M -65.1%
2024 $7.1M 0% −$4.6M -65.1%
2023 $7.1M -35.2%
2022 $11M 0%
2021 $11M 0%
2020 $11M
Company filings, research estimates and Dealroom dataOpen the full financial model →

Growth signals

Pai Skincare website traffic

Latest recorded traffic for Pai Skincare is 50K monthly website visits, down 7.4% over the last three months. Pai Skincare's team declined 10.4% over the past year.

Latest monthly visits50K 3-month web change-7.4% 1-year team growth-10.4%
Monthly website visits97 observations · May 2018–Jul 2026
Hover or focus a point to see its exact monthly valueCompare with peers →

Comparisons

Pai Skincare compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Talent graph

Pai Skincare's talent

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Team profiled 4 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 1 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

2 investors on Pai Skincare's cap table

Sourced from Dealroom's funding and investor records.

Series A 1 investor entered at this stage
Famille C Venture
Other known 1 additional known investor
Famille C Participations

Global footprint

Where Pai Skincare has talent and traffic

Workforce by country
3 countries with
team presence
🇬🇧 United Kingdom88.5%
🇺🇸 United States7.7%
🇫🇷 France3.9%
3 countries shown

In the news

Latest news about Pai Skincare

Recent press, funding announcements, and product moves mentioning Pai Skincare — open to read from the original sources.

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Market sentiment

What the market is saying about Pai Skincare

An AI-synthesized read of the highest-engagement posts about Pai Skincare on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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