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SunGod
Performance Sunglasses and Goggles for Bike, Run, Snow, and Everyday
About SunGod
SunGod is a direct-to-consumer performance eyewear brand that offers a range of sunglasses and goggles designed for sports, snow, and everyday use. The company's products are engineered with its proprietary 8KO® nylon lens technology, which provides enhanced clarity and protection.
SunGod operates on a direct-to-consumer model, selling its products exclusively through its website. This approach allows the company to maintain control over its brand and customer experience while offering competitive pricing. The brand has a strong focus on sustainability, being a certified B Corp™ and ensuring that every product is carbon neutral. SunGod also offers a lifetime guarantee on all its products, underscoring its commitment to quality and durability.
The company's target market includes athletes, outdoor enthusiasts, and style-conscious consumers. SunGod has successfully collaborated with high-profile partners, such as the McLaren F1 Team, to create limited edition collections, further enhancing its brand visibility and appeal.
Source: Dealroom company dataKnowledge graph
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Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| EARLY VCOther financing | Oct 2024 | $4.2M | $41M | Crowdcube | ↗ |
| EARLY VCOther financing | Nov 2022 | $3.9M | $41M | Undisclosed | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for SunGod is 370K monthly website visits, up 54.2% over the last three months. SunGod's team declined 3.4% over the past year.
Open positions
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A1 investor entered at this stage
Other known investors1 additional known investor
Illai Gescheit
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about SunGod on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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