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Outer

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Direct to consumer outdoor furniture brand

Santa Monica, United StatesFounded 2017eCommerce & Marketplaces
Valuation $250–500M Last recorded · 2021
Revenue $10–50M Latest reported FY
Headcount <100 Current team size
Total funding $50–100M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Outer and the history behind them.

About Outer

LiveOuter.com is an innovative e-commerce startup that specializes in the design, manufacture, and sale of outdoor furniture. The company operates in the home goods market, specifically focusing on outdoor living spaces. Its primary clientele includes homeowners looking to enhance their outdoor living experience with high-quality, durable, and aesthetically pleasing furniture.

The company's business model is centered around direct-to-consumer sales through its website. This approach eliminates the need for physical storefronts, reducing overhead costs and allowing the company to offer competitive pricing. LiveOuter.com also offers value-added services such as free design consultations, fabric swatches, and customer support from specialists.

A key differentiator for LiveOuter.com is its focus on innovation. The company recently introduced OuterStone™, a new material that enhances the strength and durability of its products. This commitment to innovation is a testament to the company's mission of redefining outdoor living.

LiveOuter.com generates revenue primarily through the sale of its products, which include sofas, sectionals, chairs, ottomans, and other outdoor seating options. The company often runs promotional sales, such as its Cyber Monday sale, where customers can save up to 30% sitewide.

The company has received positive recognition for its products and services, including being named the #1 Outdoor Furniture Store by Architectural Digest. This accolade, along with positive customer testimonials, indicates a strong market presence and customer satisfaction.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2017
Headquarters
Santa Monica, United States
Employees
55
Open positions
None listed
Dealroom signal
62.6/100
Industry
Home Living
Sector
eCommerce & Marketplaces, Furniture
Business model
Marketplace & ecommerce
Client focus
b2c

Funding history

4 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES BOther financing Sep 2021 $50M $200M C Ventures · Tribe Capital · Upfront Ventures · Mucker Capital —
SERIES AOther financing Jan 2021 $11M $42M Justin Kan · Scott Tannen · Jason Calacanis · HongShan —
Showing the latest 2 of 4 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022
2021
2020 —
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Growth signals

Outer website traffic

Latest recorded traffic for Outer is 67K monthly website visits, down 13% over the last three months. Outer's team declined 1.8% over the past year.

Latest monthly visits67K 3-month web change-13% 1-year team growth-1.8%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

28 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed13 investors entered at this stage

Series A15 investors entered at this stage

Team profiled 12 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 4 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
4 countries with
team presence
🇺🇸 United States85.2%
🇮🇳 India7.4%
🇫🇷 France3.7%
🇨🇴 Colombia3.7%
4 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Outer on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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