O
Outer
eCommerce & Marketplaces · Santa Monica, United States · Founded 2017
Direct to consumer outdoor furniture brand MoreLess
LiveOuter.com is an innovative e-commerce startup that specializes in the design, manufacture, and sale of outdoor furniture. The company operates in the home goods market, specifically focusing on outdoor living spaces. Its primary clientele includes homeowners looking to enhance their outdoor living experience with high-quality, durable, and aesthetically pleasing furniture.
The company's business model is centered around direct-to-consumer sales through its website. This approach eliminates the need for physical storefronts, reducing overhead costs and allowing the company to offer competitive pricing. LiveOuter.com also offers value-added services such as free design consultations, fabric swatches, and customer support from specialists.
A key differentiator for LiveOuter.com is its focus on innovation. The company recently introduced OuterStone™, a new material that enhances the strength and durability of its products. This commitment to innovation is a testament to the company's mission of redefining outdoor living.
LiveOuter.com generates revenue primarily through the sale of its products, which include sofas, sectionals, chairs, ottomans, and other outdoor seating options. The company often runs promotional sales, such as its Cyber Monday sale, where customers can save up to 30% sitewide.
The company has received positive recognition for its products and services, including being named the #1 Outdoor Furniture Store by Architectural Digest. This accolade, along with positive customer testimonials, indicates a strong market presence and customer satisfaction.
Keywords: Outdoor Furniture, E-commerce, Direct-to-Consumer, Home Goods, Innovation, OuterStone™, Design Consultation, Customer Support, Promotional Sales, Market Recognition.
Company overview
Outer company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2017
- Headquarters
- Santa Monica, United States
- Employees
- 55
- Open positions
- None listed
- Dealroom signal
- 62.6
Valuation & funding
Outer funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES BOther financing | Sep 2021 | $50M | $200M | C Ventures · Tribe Capital · Upfront Ventures · Mucker Capital | — |
| SERIES AOther financing | Jan 2021 | $11M | $42M | Justin Kan · Scott Tannen · Jason Calacanis · HongShan | — |
| SEEDOther financing | Jun 2020 | $4.3M | $17M | Mucker Capital · Wavemaker Partners · Joyance Partners · George Ruan | — |
| EARLY VCOther financing | Jul 2019 | $0 | — | Undisclosed | — |
Financials
Revenue and workforce over time
Available revenue and workforce history. Fields without reported data are omitted.
| Year | Revenue | Growth | Employees |
|---|---|---|---|
| 2026 | $14M | 0% | 55 |
| 2025 | $14M | 0% | 56 |
| 2024 | $14M | 0% | 67 |
| 2023 | $14M | 0% | 70 |
| 2022 | $14M | +72.2% | 89 |
| 2021 | $8.4M | +280% | 76 |
| 2020 | $2.2M | — | 38 |
Growth signals
Outer website traffic
Latest recorded traffic for Outer is 67K monthly website visits, down 13% over the last three months. Outer's team declined 1.8% over the past year.
Comparisons
Outer compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
| Company | Headquarters | Status | Employees | Total funding | Valuation |
|---|---|---|---|---|---|
 ArtmatchHelps to find original artwork for home or office |
Atlanta, United States | Operational | 1 | — | — |
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 SpiritdeliveryHome Delivery Service - Home Delivery San Francisco - Appliance Delivery Service NY - Fitness Equipment Delivery |
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 Load Up TechnologiesMattress Disposal – Mattress Removal – Mattress Recycling |
Marietta, United States | Operational | |||
 PolimeerRecycled plastic design - home decor and furniture - made in Amsterdam |
Amsterdam, Netherlands | Operational | |||
 SixBondStreet.noOnline retailer of exclusive furniture and decorative items |
Oslo, Norway | Operational | |||
 AddsomeHome Living |
Paris, France | Operational | |||
 QuikFixOn-demand home services for college towns |
Memphis, United States | Operational |
Talent graph
Outer's talent
Source: Dealroom Talent Intelligence.
Investors
28 investors on Outer's cap table
Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.
Global footprint
Where Outer has talent and traffic
team presence
In the news
Latest news about Outer
Recent press, funding announcements, and product moves mentioning Outer — open to read from the original sources.
Market sentiment
What the market is saying about Outer
An AI-synthesized read of the highest-engagement posts about Outer on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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