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Orderchamp

Fintech · Amsterdam, Netherlands · Founded 2019

Wholesale marketplace connecting independent retailers and brands MoreLess

Orderchamp operates as an online business-to-business (B2B) wholesale marketplace designed to connect independent retailers with unique brands across Europe. Founded in 2018 and launched in late 2019, the Amsterdam-based company was established by Joost Brugmans, Max Verduyn, Menno Wolvers, Ruud Stelder, and Dennis Cuijpers. The platform aims to streamline the wholesale process, enabling local retailers to discover new products and helping brands to expand their market reach internationally.

The company's business model is centered on its digital platform where retailers can purchase from thousands of brands in a single checkout. Orderchamp makes money by charging brands a commission on sales. The commission structure is tiered, with a higher percentage for initial orders from new retailers acquired through the marketplace and a lower rate for re-orders. For existing retail partners that brands bring to the platform, a 0% commission fee applies. The platform offers favorable purchasing terms for retailers, such as low minimum order quantities, the option for 60-day payment terms, and free shipping, which are designed to give them greater financial flexibility. For brands, Orderchamp guarantees payouts on orders, mitigating the risk of non-payment.

In addition to its core marketplace, Orderchamp has expanded its offering with Orderchamp Cloud, a suite of B2B software solutions for brands and wholesalers. This includes a B2B portal for direct sales, a mobile sales app for order-taking at events, and an AI-powered tool that converts orders from various formats like email and PDF into digital orders. The platform supports product categories such as home & living, fashion accessories, jewelry, kids & baby, and kitchen & dining. Since its inception, the company has secured significant funding to fuel its expansion, raising a total of $23.1 million over three rounds, including a Series A round in May 2021. Key investors include Prime Ventures and henQ.

Keywords: wholesale marketplace, B2B e-commerce, independent retailers, European brands, online wholesale, product sourcing, brand distribution, digital purchasing platform, low minimum orders, net 60 terms, guaranteed payouts, Orderchamp Cloud, B2B software, sales automation, AI order conversion, dropship automation, home decor wholesale, fashion accessories B2B, jewelry wholesale, stationery B2B, kids products wholesale

Company overview

Orderchamp company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
2019
Headquarters
Amsterdam, Netherlands
Employees
30
Open positions
1
Dealroom signal
62.4
client focusb2csub industryMortgages & LendingsectorPaaSbusiness modelMarketplace & ecommercesectorWholesalebusiness modelSaaSindustryFintechsectorSaaSindustryEnterprise Software

Valuation & funding

Orderchamp funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES AEquity / VC Dec 2021 $23M $130M Prime Ventures · henQ
SERIES AEquity / VC May 2021 $18M $73M Thomas P · Stefan van den Berg · Prime Ventures · henQ
SEEDEquity / VC Sep 2020 henQ · Stefan van den Berg · Zhong Xu · Thomas P
SEEDEquity / VC Sep 2019 $3.3M $13M henQ
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Financials

Workforce over time

Available workforce history. Financial fields without reported data are omitted.

YearEmployees
2026 30
2025 32
2024 46
2023 68
2022 92
2021 81
2020 37
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Growth signals

Orderchamp website traffic

Latest recorded traffic for Orderchamp is 140K monthly website visits, down 17.6% over the last three months. Orderchamp's team declined 6.3% over the past year.

Latest monthly visits140K 3-month web change-17.6% 1-year team growth-6.3%
Monthly website visits93 observations · Oct 2018–Jul 2026
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Hiring

Open positions at Orderchamp

Current openings linked to this company in Dealroom.

1 distinct opening shownExplore hiring signals →

Comparisons

Orderchamp compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Talent graph

Orderchamp's talent

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Team profiled 22 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 6 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

11 investors on Orderchamp's cap table

Sourced from Dealroom's funding and investor records.

Seed 4 investors entered at this stage
henQ
Stefan van den Berg
Zhong Xu
Thomas P
Series A 1 investor entered at this stage
Prime Ventures
Other known 6 additional known investors
Dennis Cuijpers
Jelto Kromwijk Smits
Monish Suri
Ruud Stelder
Ruud Stelder
Sandeep Kapadia

Global footprint

Where Orderchamp has talent and traffic

Workforce by country
1 countries with
team presence
🇳🇱 Netherlands100%
1 country shown

In the news

Latest news about Orderchamp

Recent press, funding announcements, and product moves mentioning Orderchamp — open to read from the original sources.

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Market sentiment

What the market is saying about Orderchamp

An AI-synthesized read of the highest-engagement posts about Orderchamp on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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