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Orderchamp

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Wholesale marketplace connecting independent retailers and brands

Amsterdam, NetherlandsFounded 2019Fintech
Valuation $100–250M Last recorded · 2021
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Orderchamp and the history behind them.

About Orderchamp

Orderchamp operates as an online business-to-business (B2B) wholesale marketplace designed to connect independent retailers with unique brands across Europe. Founded in 2018 and launched in late 2019, the Amsterdam-based company was established by Joost Brugmans, Max Verduyn, Menno Wolvers, Ruud Stelder, and Dennis Cuijpers. The platform aims to streamline the wholesale process, enabling local retailers to discover new products and helping brands to expand their market reach internationally.

The company's business model is centered on its digital platform where retailers can purchase from thousands of brands in a single checkout. Orderchamp makes money by charging brands a commission on sales. The commission structure is tiered, with a higher percentage for initial orders from new retailers acquired through the marketplace and a lower rate for re-orders. For existing retail partners that brands bring to the platform, a 0% commission fee applies. The platform offers favorable purchasing terms for retailers, such as low minimum order quantities, the option for 60-day payment terms, and free shipping, which are designed to give them greater financial flexibility. For brands, Orderchamp guarantees payouts on orders, mitigating the risk of non-payment.

In addition to its core marketplace, Orderchamp has expanded its offering with Orderchamp Cloud, a suite of B2B software solutions for brands and wholesalers. This includes a B2B portal for direct sales, a mobile sales app for order-taking at events, and an AI-powered tool that converts orders from various formats like email and PDF into digital orders. The platform supports product categories such as home & living, fashion accessories, jewelry, kids & baby, and kitchen & dining. Since its inception, the company has secured significant funding to fuel its expansion, raising a total of $23.1 million over three rounds, including a Series A round in May 2021. Key investors include Prime Ventures and henQ.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2019
Headquarters
Amsterdam, Netherlands
Employees
30
Open positions
1
Dealroom signal
62.4/100
Industry
Fintech, Enterprise Software
Sub-industry
Mortgages & Lending
Sector
Fintech, PaaS, Wholesale, SaaS
Business model
Marketplace & ecommerce, SaaS
Client focus
b2c

Funding history

4 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES A✓Equity / VC Dec 2021 $23M $130M Prime Ventures · henQ —
SERIES A✓Equity / VC May 2021 $18M $73M Thomas P · Stefan van den Berg · Prime Ventures · henQ —
Showing the latest 2 of 4 recorded eventsBook a demo for the full funding history →

Growth signals

Orderchamp website traffic

Latest recorded traffic for Orderchamp is 140K monthly website visits, down 17.6% over the last three months. Orderchamp's team declined 6.3% over the past year.

Latest monthly visits140K 3-month web change-17.6% 1-year team growth-6.3%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

11 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed4 investors entered at this stage

  • henQ
  • Stefan van den Berg
  • Zhong Xu
  • Thomas P

Series A1 investor entered at this stage

  • Prime Ventures

Other known investors6 additional known investors

  • Dennis Cuijpers
  • Jelto Kromwijk Smits
  • Monish Suri
  • Ruud Stelder
  • Ruud Stelder
  • Sandeep Kapadia
Team profiled 22 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 6 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
1 countries with
team presence
🇳🇱 Netherlands100%
1 country shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Orderchamp on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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