Openverse
Took the lead in proposing an enterprise-level metaverse innovative marketing solution
About Openverse
Operating under the legal name Hangzhou Snowpaw Culture Technology Co., Ltd., the firm was established on July 27, 2018, by a core team with backgrounds from Alibaba DAMO Academy, Tencent, and YC Andrew Ng's lab. The company's legal representative is Cai Zhoujie. Snowpaw Technology has secured significant funding, including a Pre-A round in October 2022 that raised over 100 million RMB.
The company provides comprehensive metaverse services, encompassing the entire lifecycle from virtual human creation and operation to the construction of digital assets and virtual scenes. Its business model is centered on offering a full-stack metaverse service platform for both C-end users and B2B clients. For businesses, it delivers metaverse-based creative marketing solutions, while for consumers, it builds metaverse community services. A core component of its offering is a proprietary technology middle platform for 3D virtual spaces and virtual humans, leveraging AI, real-time 3D, and XR interactive technologies. This enables them to serve as a key partner for major corporations like Alibaba Group and Ant Group in their virtual space and human initiatives.
The firm has developed and operates a portfolio of virtual KOLs (Key Opinion Leaders) and provides services for over 40 major brands, including creating virtual brand ambassadors and live streamers for companies like Tmall, Carslan, and Pechoin. One of its most notable international projects was the creation of "Atletiverse," a virtual island and metaverse space for the Spanish football club Atlético de Madrid, developed through a partnership with digital asset platform Amber Group. This project highlights the company's capability in building immersive, interactive virtual worlds for global brands. Snowpaw Technology also holds a strategic partnership with the Singaporean intelligent IP company, Openverse, to collaborate on global IP operations.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2018
- Headquarters
- China
- Open positions
- None listed
- Dealroom signal
- 16.7/100
- Industry
- Marketing
- Sector
- Marketing
- Business model
- SaaS
- Client focus
- b2b
- Links
- Website
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SEED✓Equity / VC | Oct 2021 | $28M | $110M | Undisclosed | ↗ |
Growth signals
Latest recorded traffic for Openverse is 380 monthly website visits, up 31% over the last three months.
Similar companies
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Source: Dealroom Talent Intelligence.
Global footprint
Market sentiment
An AI-synthesised read of the highest-engagement posts about Openverse on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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