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Openverse

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Took the lead in proposing an enterprise-level metaverse innovative marketing solution

ChinaFounded 2018Marketing
Valuation $100–250M Last recorded · 2021
Total funding $10–50M Disclosed equity funding
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About Openverse

Operating under the legal name Hangzhou Snowpaw Culture Technology Co., Ltd., the firm was established on July 27, 2018, by a core team with backgrounds from Alibaba DAMO Academy, Tencent, and YC Andrew Ng's lab. The company's legal representative is Cai Zhoujie. Snowpaw Technology has secured significant funding, including a Pre-A round in October 2022 that raised over 100 million RMB.

The company provides comprehensive metaverse services, encompassing the entire lifecycle from virtual human creation and operation to the construction of digital assets and virtual scenes. Its business model is centered on offering a full-stack metaverse service platform for both C-end users and B2B clients. For businesses, it delivers metaverse-based creative marketing solutions, while for consumers, it builds metaverse community services. A core component of its offering is a proprietary technology middle platform for 3D virtual spaces and virtual humans, leveraging AI, real-time 3D, and XR interactive technologies. This enables them to serve as a key partner for major corporations like Alibaba Group and Ant Group in their virtual space and human initiatives.

The firm has developed and operates a portfolio of virtual KOLs (Key Opinion Leaders) and provides services for over 40 major brands, including creating virtual brand ambassadors and live streamers for companies like Tmall, Carslan, and Pechoin. One of its most notable international projects was the creation of "Atletiverse," a virtual island and metaverse space for the Spanish football club Atlético de Madrid, developed through a partnership with digital asset platform Amber Group. This project highlights the company's capability in building immersive, interactive virtual worlds for global brands. Snowpaw Technology also holds a strategic partnership with the Singaporean intelligent IP company, Openverse, to collaborate on global IP operations.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2018
Headquarters
China
Open positions
None listed
Dealroom signal
16.7/100
Industry
Marketing
Sector
Marketing
Business model
SaaS
Client focus
b2b
Links
Website

Funding history

1 recorded event

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SEED✓Equity / VC Oct 2021 $28M $110M Undisclosed ↗
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Growth signals

Openverse website traffic

Latest recorded traffic for Openverse is 380 monthly website visits, up 31% over the last three months.

Latest monthly visits380 3-month web change+31%
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Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

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Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
🇨🇳 China HQ
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Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Openverse on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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