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Onion Academy

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AI-powered educational platform with animated video courses

Dongcheng District, ChinaFounded 2013Edtech
Valuation $100–250M Last recorded · 2019
Revenue $10–50M Latest reported FY
Headcount 100–500 Current team size
Total funding $50–100M Disclosed equity funding
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About Onion Academy

Onion Academy, founded in 2013 by Yang Linfeng, Zhu Ruochen, and Li Nuo, is an educational technology company headquartered in Beijing, China. Initially launched as Onion Math, the company rebranded in December 2019 to reflect its expansion into a multi-subject platform. The founders, including Harvard graduate Yang Linfeng and Duke University graduate Zhu Ruochen, aimed to address educational disparities by leveraging technology to create engaging learning experiences. This mission was partly inspired by Yang's experience volunteering at rural schools, which highlighted the potential for human-computer interaction to deliver quality education at a low cost.

The company provides a comprehensive intelligent education platform for K-12 students, families, and schools, driven by artificial intelligence and big data. Its core offering consists of thousands of short, animated video courses, typically 5-8 minutes long, each designed to explain a single knowledge point in subjects like math, physics, chemistry, Chinese, and English. These videos are supplemented with interactive exercises to reinforce learning and create a gamified experience. This human-computer interaction model, which avoids live-teacher instruction, is central to its strategy.

Onion Academy operates on a B2C and B2G (business-to-government/school) model. For individual users (C-end), it offers its app with course content, which constitutes about 80% of its revenue, often through subscriptions. For schools and teachers (G-end), it provides a suite of teaching and research solutions, including classroom resources and management tools that support a blended learning or flipped classroom approach. The company has also expanded into physical products with the Onion Planet Learning Machine. The platform is used by over 100 million students and millions of teachers across China.

Onion Academy has successfully raised significant capital over multiple funding rounds from investors including Tencent Investment, Primavera Capital Group, Legend Capital, and Kunlun Wanwei. The company has received numerous accolades, being named one of Forbes China's 50 most innovative companies. It also runs a public welfare project, "Onion Assistant Teacher Action," providing free resources to schools in underdeveloped areas.

Source: Dealroom company data

At a glance

Founded
2013
Headquarters
Dongcheng District, China
Sector
Edtech
Power Law
Colt$25–100M revenue

Investors

9 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A4 investors entered at this stage

  • Frees Fund
  • Zhangguigonglue (spoon classroom)
  • Star VC
  • Qingsong Fund

Series B and later5 investors entered at this stage

Team profiled 2 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 1 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
1 countries with
team presence
🇨🇳 China100%
1 country shown
Web traffic by country
15K monthly visits
across markets
🇨🇳 China101.3%
🇹🇼 Taiwan0.7%
🇺🇸 United States0%
Top 3 markets shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Onion Academy on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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