OneStop Internet

About OneStop Internet

Founded in 2003, OneStop Internet established itself as a comprehensive e-commerce partner for retail brands, carving out a niche by offering a fully outsourced operational model. The company was co-founded by John Tomich, Brett Morrison, and Steve Tandberg. Tomich, who served as CEO until 2015, previously worked as a venture capital associate, focusing on technology investments. Morrison and Tandberg were IT engineers who had experience from the dot-com era, with Morrison having previously raised capital for a digital imaging company before it was sold. This background in technology and venture capital shaped OneStop's approach to providing end-to-end e-commerce solutions.

The firm's core business revolves around designing, building, and managing e-commerce websites for established brands on a completely outsourced basis. Its service catalog is extensive, covering marketing strategy, merchandising, custom web design, product photography, technology integration, customer service, and international warehousing and fulfillment. This turnkey solution allowed clients to launch or scale their online presence without building an in-house IT department or managing the complex logistics of online retail. The company primarily served clients in the apparel and retail sectors, boasting an impressive portfolio that included brands like True Religion, 7 for All Mankind, Michael Kors, and The Frye Company.

OneStop's business model was primarily based on revenue sharing, taking a percentage of each sale generated through the platforms it managed rather than charging upfront fees. This performance-based approach incentivized the company to develop proprietary analytics software and navigation tools aimed at increasing customer conversion rates for its clients. The company raised significant capital to fuel its growth, including a Series B round in 2011 from investors Bessemer Venture Partners and Fung Capital USA. After more than a decade of operation, Onestop Internet had an asset sale in 2018 and was later acquired by Nogin in March 2021.