OnChain Studios

About OnChain Studios

OnChain Studios, a company operating at the intersection of digital toys and blockchain technology, was founded in 2018. The leadership team includes Will Weinraub as CEO, Alfonso Martinez as CCO, Emilio Cueto as CXO, Freddy O'Farrill as CTO, and Jhonathan Torres as COO. Weinraub's journey into this venture was sparked by his son's interest in blind-box toy opening videos, leading him to envision a digital counterpart on the blockchain. His prior experience includes founding and selling two technology companies, LiveNinja and Cerebro, providing a strong foundation in building and scaling businesses.

The company's flagship product is Cryptoys, a platform for digital collectibles aimed at the next generation of collectors. It functions as an expansive playable universe where users can collect, trade, and interact with digital toys and characters. These digital assets are non-fungible tokens (NFTs), granting true ownership to the user. The platform's ecosystem includes a variety of experiences, such as mini-games and other content, designed to deepen user engagement with their collections. The business model leverages partnerships with major intellectual property holders, like Mattel, to bring iconic toy brands such as Barbie and Masters of the Universe into the digital realm. This strategy targets both existing fan bases and a new generation of digital-native consumers, operating within the growing Web3 and NFT market. Revenue is generated through the initial sale of these digital collectibles and potentially through secondary market transaction fees.

OnChain Studios has secured significant financial backing to execute its vision. The company raised a $7.5 million seed round in 2021, co-led by Andreessen Horowitz (a16z) and Dapper Labs, with participation from notable figures like Mattel's President and COO, Richard Dickson. This was followed by a $23 million Series A funding round in 2022, also led by a16z, signaling strong investor confidence in the company's direction and the potential of the digital toy market. The collaboration with Mattel represents a key milestone, allowing OnChain to build digital experiences for globally recognized brands on its platform, which is built on the Flow blockchain, known for its user-friendly and environmentally conscious approach.