O
On
Running shoes with the first cushioning system that is only active when you need it
About On
On is a Swiss-based company that designs and markets athletic footwear and apparel. The company was founded in 2010 by former professional athlete Olivier Bernhard and his friends David Allemann and Caspar Coppetti.
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On's signature product is its line of running shoes, which feature a patented cushioning technology called CloudTec. This technology is designed to provide a soft landing and a firm takeoff, which the company claims helps to reduce muscle fatigue and prevent injuries. On also offers a range of other athletic footwear, including hiking shoes, tennis shoes, and everyday sneakers. In addition to footwear, On also sells a line of athletic apparel, including shorts, shirts, and jackets.
On's products are sold in over 50 countries through a network of retailers and distributors, as well as through the company's own website. The company has experienced rapid growth in recent years, and its products have become popular with both professional athletes and everyday consumers.
At a glance
- Founded
- 2010
- Headquarters
- Zurich, Switzerland
- Listing
- IPO 2021
- Sector
- eCommerce & Marketplaces
- Power Law
- Decacorn$10B+ valuation tierThoroughbred$100M+ revenue
Research & analysis
Latest news
Press, funding announcements and product moves mentioning On.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series B and later1 investor entered at this stage
Roger Federer
Source: Dealroom Talent Intelligence.
Global footprint
team presence
across markets
Patents
38 active patent families included in this estimate.
A patent family groups patent filings for the same invention. Source: Dealroom · PatSnap.
Market sentiment
An AI-synthesised read of the highest-engagement posts about On on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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