Power Law company profile

On

eCommerce & Marketplaces · Zurich, Switzerland · Founded 2010 · IPO 2021 Unicorn

Running shoes with the first cushioning system that is only active when you need it

Valuation

$11B

Market cap · May/2026

Revenue

$2.76B

Latest reported FY

EBITDA

$611M

Latest reported FY

Featured in Unicorn$1B+ valuation tier · Power Law dataset 2026 $10B+ revenueThoroughbred · Power Law outcome

Investors

1 investor on On's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Series B+ 1 investor entered at this stage

Roger Federer

Global footprint

Where On has talent and traffic

AI talent share

0.2% of workforce is AI talent
(20 of 9,586 staff)

Core AI40.04%

Other AI160.17%

Non-AI workforce9,56699.79%

Workforce by country

57 countries with
team presence

🇨🇭 Switzerland34.1%

🇺🇸 United States19.6%

🇩🇪 Germany10.8%

🇻🇳 Vietnam4.2%

🇫🇷 France3.8%

Top 5 of 57 shown

Web traffic by country

13M monthly visits
across markets

🇺🇸 United States61.6%

🇬🇧 United Kingdom5.4%

🇯🇵 Japan4.8%

🇨🇦 Canada3.5%

🏳️ Korea2.7%

Top 5 markets shown

Patent intelligence

$16M patent portfolio · 40 active families

Estimated portfolio value

$16M

0.15% of market cap · 27.9× the top peer Allbirds ($579k)

40 active patent families

Where On innovates Mechanical engineeringPhysicsIndustrial engineeringStructural engineeringManufacturing engineering

Where On concentrates vs peers

Each axis is a top-10 topic across On and its closest peers. #1 = 100, #10 = 10, absent = 0.

Compare against

Source: Dealroom Patent Intelligence · Patsnap. Request a demo for the full per-sub-category breakdown, individual records, and quality-score history.

Market sentiment

What the market is saying about On

An AI-synthesized read of the highest-engagement posts about On on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See On on the full Dealroom platform

Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.

Book a demo Explore company profiles