O
ONTO
The all-inclusive electric car subscription
About ONTO
In 2017, Rob Jolly and Dannan O’Meachair founded Onto in Warwick, United Kingdom, with a vision to transform the way people access electric vehicles. They identified a growing demand for sustainable transportation and saw an opportunity to simplify car ownership through a subscription model.
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Onto's innovative approach allows customers to subscribe to electric vehicles on a monthly basis, providing an all-inclusive package that covers insurance, maintenance, and charging. This model not only reduces the barriers to electric vehicle adoption but also offers flexibility and convenience to users.
The company quickly gained traction, attracting significant attention from investors. Onto raised a total of $241 million over several funding rounds, with notable contributions from Alfvén & Didrikson and Legal & General. This financial backing enabled Onto to expand its fleet and enhance its service offerings.
In January 2023, Onto secured a substantial £100 million credit funding line, marking a pivotal moment in its growth journey. This funding allowed the company to scale its operations and further solidify its position in the electric vehicle subscription market.
Onto's success is a testament to the foresight of its founders and their ability to adapt to the evolving automotive landscape. By offering a flexible and sustainable alternative to traditional car ownership, Onto is not only meeting the needs of today's consumers but also paving the way for a greener future.
At a glance
- Status
- Operational
- Founded
- 2017
- Headquarters
- London, United Kingdom
- Employees
- 73
- Open positions
- None listed
- Dealroom signal
- 72.6/100
- Industry
- Transportation
- Sub-industry
- Mobility, Search, Buy & Rent
- Sector
- Transportation, Sustainable Development Goals, Climate Tech, Electric Mobility, EV Services, Hard Tech
- Business model
- Marketplace & ecommerce
- Client focus
- b2c
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| DEBTDebt | Jan 2023 | $132M | — | Pollen Street Capital · La Caisse | ↗ |
| SERIES COther financing | Jul 2022 | $60M | $438M | Alfvén & Didrikson · Cerebrum Tech · Campden Hill Capital · James o'neill Family Office | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for ONTO is 8.6K monthly website visits, down 2.3% over the last three months. ONTO's team grew 4.3% over the past year.
Similar companies
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A7 investors entered at this stage
JamJar Investments
Legal & General Capital
Campden Hill Capital- JOJames o'neill Family Office
TotalEnergies Carbon Neutrality Ventures
Achmea Innovation Fund
Vlerick Group
Series B and later6 investors entered at this stage
Alfvén & Didrikson
Pollen Street Capital
Legal & General
Cerebrum Tech
Accelerated Digital Ventures - ADV
La Caisse
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about ONTO on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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