O
Odeeo
Audio ad platform that amplifies the in-game experience to help studios and brands resonate with the world’s 2.7bn gamers
About Odeeo
Odeeo is a pioneering startup in the digital advertising space, specializing in in-game audio advertisements. The company has developed a unique ad platform that allows game developers to seamlessly integrate brand advertising into their games. This innovative approach provides a non-disruptive yet engaging way for brands to reach billions of players globally.
Odeeo's primary clients are game developers and advertisers. The game developers benefit from an additional revenue stream without compromising the gaming experience, while advertisers gain access to a highly engaged audience. This is achieved through Odeeo's proprietary Software Development Kit (SDK), which connects to the world's top mobile publishers, offering an unparalleled scale for audio advertisers.
The company operates in the rapidly growing mobile gaming market, which is increasingly being recognized as a lucrative platform for advertising. Odeeo's business model is based on revenue-sharing with game developers and charging advertisers for the ads served.
The recent launch of Odeeo SDK 3.0 has further enhanced the company's offering, providing effortless integration and real-time insights. This has contributed to the company's impressive growth, with a 566% increase in net revenue and a 260% rise in daily active users in 2023.
In summary, Odeeo is a dynamic player in the digital advertising space, leveraging the power of in-game audio ads to connect brands with a vast, engaged audience.
Source: Dealroom company dataKnowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| EARLY VC✓Equity / VC | Sep 2024 | $5M | $45M | Atinum Investment · Anton Gauffin · Play Ventures | ↗ |
| SEED✓Equity / VC | Jun 2022 | $9M | $36M | Global Media & Entertainment Limited · Anton Gauffin · Lior Shiff · Eric Seufert | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Odeeo is 9.5K monthly website visits, up 82.7% over the last three months. Odeeo's team declined 5.1% over the past year.
Similar companies
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed7 investors entered at this stage
Play Ventures- MKMichail Katkoff
Eric Seufert
Global Media & Entertainment Limited
Anton Gauffin
Lior Shiff
Christian Calderon
Series A1 investor entered at this stage
Atinum Investment
Other known investors2 additional known investors
Big bets
Heracles Capital
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Odeeo on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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