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COMPANY PROFILE

Obsess

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AR & VR platform for Mobile Shopping

New York City, United StatesFounded 2017Fashion
Valuation $50–100M Last recorded · 2021
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Obsess and the history behind them.

About Obsess

Obsess is an innovative company specializing in creating immersive virtual shopping experiences. The company operates in the e-commerce and retail technology market, serving brands and retailers who aim to enhance their online presence through interactive, 3D virtual stores. Obsess's business model revolves around providing a proprietary, patented technology that enables the creation of these virtual stores on various platforms, including the web, Roblox, Meta Quest, and Apple Vision Pro. By leveraging AI-powered features such as virtual assistants, games, and dynamic merchandising, Obsess enhances creativity and efficiency in its immersive experiences. The company generates revenue through subscription fees and service charges for creating and maintaining these virtual environments. Obsess's target audience includes brands and retailers looking to engage a tech-savvy, gaming-native audience with modern, innovative shopping interfaces. The company also extends its virtual experiences to the commercial real estate industry, offering virtual tours that help potential buyers make informed decisions.

Source: Dealroom company data

At a glance

Status
Acquired
Founded
2017
Headquarters
New York City, United States
Employees
23
Open positions
None listed
Dealroom signal
61.5/100
Industry
Fashion
Sector
Fashion, Retail, Immersive Technologies, Hard Tech
Technology
3D Technology, Augmented Reality, Virtual Reality
Client focus
b2c

Funding history

7 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITION✓Exit Jan 2025 $0 — Napster | Infinite Reality ↗
OtherOther financing Jul 2022 $0 — Disney Accelerator ↗
Showing the latest 2 of 7 recorded eventsBook a demo for the full funding history →

Growth signals

Obsess website traffic

Latest recorded traffic for Obsess is 1.8K monthly website visits, down 86.2% over the last three months. Obsess's team declined 17.9% over the past year.

Latest monthly visits1.8K 3-month web change-86.2% 1-year team growth-17.9%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

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Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

14 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed7 investors entered at this stage

Other known investors7 additional known investors

  • Disney Accelerator
  • Napster | Infinite Reality
  • Great Wave Ventures
  • Marco Demiroz
  • Plug and Play
  • Riyadh Techstars Accelerator
  • Rohan Deuskar
Team profiled 5 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 1 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
2 countries with
team presence
🇺🇸 United States91.7%
🏳️ Angola8.3%
2 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Obsess on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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