COMPANY PROFILE

ObservePoint

ObservePoint provides data quality automation that looks at analytics tags and marketing technologies to validate across the board that the data is right.

Pleasant Grove, United StatesFounded 2007Other B2B Software

Valuation $100–250M Last recorded · 2016

Revenue $10–50M Latest reported FY

Headcount <100 Current team size

Total funding $10–50M Disclosed equity funding

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About ObservePoint

ObservePoint is a leading web governance platform that empowers businesses to validate and monitor their analytics and marketing tags. Serving enterprises across various industries, ObservePoint operates in the digital marketing and analytics market. The business model is subscription-based, offering automated audits and monitoring services to ensure data accuracy, privacy compliance, and optimized customer journeys. Revenue is generated through recurring subscription fees from clients who rely on the platform for comprehensive insights and automation in their digital operations.

MoreLess Source: Dealroom company data

At a glance

Status: Operational
Founded: 2007
Headquarters: Pleasant Grove, United States
Employees: 91
Open positions: 1
Dealroom signal: 75.0/100
Industry: Telecom
Sector: Other B2B Software, Intellectual Property, Testing, Adtech, Analytics, Market Intelligence, Advertising, Monitoring, App, Automated Process, Database, Automated Technology
Business model: SaaS
Client focus: b2b
Links: Website LinkedIn X

Knowledge graph

Founder mafia, market maps, research and news connected to this company by Dealroom

Funding history

4 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
SERIES B✓Equity / VC	Dec 2016	$19M	$76M	Mercato Partners · Pelion Venture Partners	—
SERIES B✓Equity / VC	Mar 2016	$7M	$28M	BYU Cougar Capital	—

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Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

Year	Revenue	Growth
2026
2025
2024
2023
2022
2021
2020		—

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Growth signals

ObservePoint website traffic

Latest recorded traffic for ObservePoint is 37K monthly website visits, down 17.8% over the last three months. ObservePoint's team grew 8.3% over the past year.

Latest monthly visits37K 3-month web change-17.8% 1-year team growth+8.3%

Monthly website visitsApr 2016–Jul 2026

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Summary metrics are public; monthly history is available with a demoCompare with peers →

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