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NowPay

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A FinTech company that focuses on improving the financial-wellness of corporate employees

Cairo, EgyptFounded 2019Fintech
Valuation $100–250M Last recorded · 2026
Revenue $10–50M Latest reported FY
Headcount 100–500 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for NowPay and the history behind them.

About NowPay

NowPay is a financial technology startup that aims to enhance the financial wellbeing of corporate teams. The company operates in the financial services market, specifically targeting businesses that are looking to boost employee productivity, loyalty, and overall wellbeing by reducing financial stress.

NowPay's primary service allows employees to access their salaries at any time, providing a solution to unexpected expenses or financial emergencies. This is achieved through a user-friendly app, which also enables instant bill payments without the need for credit or debit card details. The app also facilitates cash-free money transfers between users, adding an extra layer of convenience.

In addition to these services, NowPay offers a shopping feature, allowing users to purchase from a network of top stores and repay in flexible installments over up to 10 months. This feature provides an alternative to traditional credit, with repayments deducted directly from the user's salary.

NowPay's business model is based on partnerships with companies. Once a company signs up with NowPay, its employees can request pay advances at any time. NowPay provides the advance payment, and the company then deducts this advance from future payroll to repay NowPay. This model allows NowPay to generate revenue while also providing a valuable service to businesses and their employees.

In summary, NowPay is a fintech startup that provides flexible salary access, instant bill payments, and a shopping service with flexible repayments. Its services aim to reduce financial stress and boost productivity and loyalty among corporate teams.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2019
Headquarters
Cairo, Egypt
Employees
106
Open positions
None listed
Dealroom signal
87.1/100
Industry
Fintech
Sub-industry
Financial Management Solutions
Sector
Fintech, Payroll, On Demand Pay, YC W21
Business model
SaaS
Client focus
b2b

Funding history

9 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
EARLY VC✓Equity / VC Jan 2026 $20M $80M Tasheel Finance ↗
OtherOther financing Aug 2021 $0 — Kepple Africa Ventures ↗
Showing the latest 2 of 9 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022
2021
2020 —
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Growth signals

NowPay website traffic

Latest recorded traffic for NowPay is 6K monthly website visits, up 782.4% over the last three months. NowPay's team grew 5% over the past year.

Latest monthly visits6K 3-month web change+782.4% 1-year team growth+5%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

22 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed15 investors entered at this stage

Series A1 investor entered at this stage

  • Tasheel Finance

Other known investors6 additional known investors

  • Kepple Africa Ventures
  • Alajlan Family Office
  • Novo Capital
  • Sanabil Accelerator by 500 Global
  • Sturgeon Capital
  • Verod-Kepple Africa Ventures
Team profiled 5 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
4 countries with
team presence
🇪🇬 Egypt84.1%
🇸🇦 Saudi Arabia11.4%
🇺🇸 United States2.3%
🇦🇪 United Arab Emirates1.1%
4 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about NowPay on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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