LemaX Pay

The founding team consists of Ahmed Al-Sultan (Founder & Strategy), Manel Mhamdi (Business Development Manager), and Petter Stahle (CTO). Al-Sultan has a doctoral-level background in business and innovation, which informs the company's strategy and market positioning in Switzerland. Stahle brings expertise in AI and digital infrastructure, shaping the platform's technology.

LemaX Pay operates on a B2B2C model, partnering with companies of all sizes, from SMEs to large enterprises across various sectors including hospitality, retail, logistics, and healthcare. The service integrates with existing HR and payroll systems, a process that can be completed within hours. For employers, the platform is presented as a tool to improve employee retention and attraction without impacting their cash flow, as LemaX advances the funds. The platform guarantees compliance with Swiss labor law and financial regulations, and all data is protected according to strict European standards.

For the end-user, the employee, LemaX provides a mobile app to check their available balance in real-time and request an instant fund transfer to their bank account, available 24/7. The company emphasizes that this is not a loan, so there is no debt or credit check involved. The revenue model is described as recurring and scalable, positioning LemaX Pay as a first-mover in what it identifies as an untapped Swiss market for EWA solutions.