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NowNow

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Building the world's best technology that digitizes cash payments and provides Financial empowerment for a better life

Grim Damchoba, NigeriaFounded 2015Fintech

Valuation $50–100M Last recorded · 2022

Revenue $1–10M Latest reported FY

Headcount 100–500 Current team size

Total funding $10–50M Disclosed equity funding

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About NowNow

NowNow is a fintech company founded in 2018 with the mission to bring financial inclusion to Africans who lack access to traditional financial services. The company operates primarily in Nigeria and offers a comprehensive mobile app that allows users to pay bills, recharge their mobile phones, shop online, and more, all without the need to visit a bank. NowNow serves both individual consumers and merchants, providing a seamless and secure way to manage finances and accept payments. The company generates revenue through transaction fees and value-added services offered via its app. NowNow's business model focuses on convenience, security, and accessibility, making it a popular choice for users looking to manage their finances on the go. The company has also been recognized for its innovation, being the only African startup selected for the Start Path program in 2022. NowNow's services are designed to be user-friendly, with no monthly fees for businesses, making it an attractive option for merchants of all sizes. The app is licensed by the Central Bank of Nigeria, ensuring compliance with regulatory standards and providing users with peace of mind.

MoreLess Source: Dealroom company data

At a glance

Status: Operational
Founded: 2015
Headquarters: Grim Damchoba, Nigeria
Employees: 208
Open positions: None listed
Dealroom signal: 63.5/100
Industry: Fintech
Sub-industry: Payments
Sector: Fintech, financial inclusion
Technology: Mobile app
Business model: SaaS
Client focus: b2c
Links: Website LinkedIn X

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Funding history

1 recorded event

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
SEED✓Equity / VC	Sep 2022	$13M	$52M	DLF Family Office · Shadi Abdulhadi · Neovision Ventures	↗

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Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

Year	Revenue	Growth
2026
2025
2024
2023
2022
2021
2020		—

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Growth signals

NowNow website traffic

Latest recorded traffic for NowNow is 9.7K monthly website visits, up 70.2% over the last three months. NowNow's team declined 4.1% over the past year.

Latest monthly visits9.7K 3-month web change+70.2% 1-year team growth-4.1%

Monthly website visitsOct 2020–Jul 2026

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