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NoTraffic

Transportation · Tel Aviv-Yafo, Israel · Founded 2017

NoTraffic is an Israeli company founded in 2017 by Tal Kreisler (CEO), Uriel Katz (CTO), and Or Sela (CSO). The founders, who had no prior experience in traffic management, aimed to apply a fresh perspective to modernize the industry. CEO Tal Kreisler has a background in business, finance, and management consulting, while the specific backgrounds for Uriel Katz and Or Sela in technology and R&D were key to the company's formation. The firm has developed an AI-powered mobility platform that digitizes and autonomously manages urban traffic networks. The system utilizes a combination of hardware and software, including plug-and-play IoT sensors (fusing radar and video) that are retrofitted onto existing traffic signal infrastructure. These sensors detect, classify, and track all road users in real-time—including vehicles, pedestrians, cyclists, and buses—and stream the data to a cloud-based operating system. The AI algorithms then analyze this data to optimize traffic light timing, aiming to reduce congestion, decrease travel times by up to 50%, lower CO2 emissions, and enhance safety. NoTraffic operates on a Software-as-a-Service (SaaS) business model, selling its technology to departments of transportation (DOTs) and municipalities through a network of distributors. The platform is delivered as a managed service with 24/7 monitoring and over-the-air updates. Clients can access a dashboard to define policies, view analytics, and access a store for additional mobility applications like emergency vehicle preemption and transit signal priority. The company's growth has been supported by significant funding, including a $50 million Series B round in June 2023, bringing its total raised funds to over $70 million. This capital is being used to expand production and sales into new global markets such as Japan, Germany, Italy, and the UK, building on its existing deployments across North America. Keywords: traffic management, smart city, AI mobility platform, IoT sensors, V2X, traffic optimization, congestion reduction, road safety, autonomous traffic control, real-time analytics, intelligent transportation systems, traffic flow, pedestrian safety, cyclist detection, transit signal priority, cloud-based traffic control, urban mobility, smart intersections, vehicle-to-everything, traffic data