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Normative.io
Provides science-based carbon accounting software and advice from net zero experts, enabling companies to reduce carbon footprints
About Normative.io
Normative operates in the sustainability and environmental sector, providing comprehensive emissions visibility and reduction solutions to major enterprises worldwide. The company leverages rigorous calculations and a network of supply chain insights to offer detailed emissions data, enabling businesses to meet ambitious sustainability commitments and net zero targets. Normative's core clients are large enterprises that are committed to reducing their carbon footprint and complying with environmental regulations. The company operates on a B2B (business-to-business) model, generating revenue through subscription-based services and consultancy fees for its emissions insights and reduction strategies. Normative's mission is to make known and reduce the sustainability impact of all economic activities on the planet, bridging the gap between sustainability goals and actionable insights.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2014
- Headquarters
- Stockholm, Sweden
- Employees
- 121
- Open positions
- None listed
- Dealroom signal
- 62.0/100
- Sector
- Energy, Analytics, Core AI, Sustainable Development Goals, Carbon Tracking & Offset, Sustainability Measurement, Climate Tech, Nordic Rising Star 2022, Climate Fintech, Blue Economy, Marine Transportation, Hard Tech, Shipping and Ports, AI Applications
- Business model
- SaaS
- Investment activity
- 1 company, latest Nov 2024
- Capital deployed
- —
- Preferred round
- ACQUISITION
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| LATE VCOther financing | Aug 2025 | $9.9M | $171M | Undisclosed | ↗ |
| SERIES BOther financing | Jul 2022 | $34M | $136M | 2150 · Future Five · Blume Equity · Horizons Ventures | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Normative.io is 57K monthly website visits, up 18.8% over the last three months. Normative.io's team declined 17.1% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed1 investor entered at this stage
Series A7 investors entered at this stage
2150
ETF Partners
Luminar Ventures
Lowercarbon Capital
Blume Equity
Future Five
Horizons Ventures
Other known investors1 additional known investor
Joules Accelerator
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Normative.io on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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