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NomNomNow

eCommerce & Marketplaces · San Francisco, United States · Founded 2015

Uses data, technology and cutting edge nutrition science to cook and deliver fresh food for dogs MoreLess

NomNomNow is a direct-to-consumer pet food company specializing in personalized, fresh, and vet-formulated meals for dogs and cats. Operating in the pet food market, NomNomNow targets pet owners who prioritize the health and nutrition of their pets. The business model revolves around a subscription-based service where customers receive regular deliveries of customized pet food tailored to their pets' specific dietary needs. Revenue is generated through these subscription plans, which offer convenience and ongoing nutritional support for pets. NomNomNow differentiates itself with its focus on whole food nutrition, personalized meal plans, and the expertise of veterinary nutritionists like Dr. Justin Shmalberg. The company also engages with the community through partnerships with animal shelters and rescue organizations, offering programs that support pet adoption and welfare.

Keywords: fresh pet food, personalized meals, vet-formulated, subscription service, dog nutrition, cat nutrition, whole food, veterinary expertise, pet health, home delivery.

Valuation $1–2.5B
Revenue $50–100M
Headcount 100–500
Total funding $10–50M
Unlock exact values This page shows ranges. Dealroom has the exact numbers for NomNomNow and the history behind them.

Talent graph

NomNomNow's talent

Book a demo to see the people
Team profiled 16 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 4 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

7 investors on NomNomNow's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Seed 5 investors entered at this stage
Kima Ventures
Greycroft Partners
CircleUp
Tandem Capital
Bullish
Series A 2 investors entered at this stage
Headline
Coefficient Capital

Global footprint

Where NomNomNow has talent and traffic

Workforce by country
3 countries with
team presence
🇺🇸 United States97.2%
🇫🇷 France1.4%
🇮🇩 Indonesia1.4%
3 countries shown
Web traffic by country
65K monthly visits
across markets
🇺🇸 United States79.2%
🇨🇦 Canada5.4%
🇬🇧 United Kingdom3.7%
🇸🇬 Singapore1.5%
🇮🇳 India1.5%
Top 5 markets shown

Market sentiment

What the market is saying about NomNomNow

An AI-synthesized read of the highest-engagement posts about NomNomNow on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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