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NomNomNow

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Uses data, technology and cutting edge nutrition science to cook and deliver fresh food for dogs

San Francisco, United StatesFounded 2015eCommerce & Marketplaces
Valuation $1–2.5B Last recorded · 2022
Revenue $50–100M Latest reported FY
Headcount 100–500 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for NomNomNow and the history behind them.

About NomNomNow

NomNomNow is a direct-to-consumer pet food company specializing in personalized, fresh, and vet-formulated meals for dogs and cats. Operating in the pet food market, NomNomNow targets pet owners who prioritize the health and nutrition of their pets. The business model revolves around a subscription-based service where customers receive regular deliveries of customized pet food tailored to their pets' specific dietary needs. Revenue is generated through these subscription plans, which offer convenience and ongoing nutritional support for pets. NomNomNow differentiates itself with its focus on whole food nutrition, personalized meal plans, and the expertise of veterinary nutritionists like Dr. Justin Shmalberg. The company also engages with the community through partnerships with animal shelters and rescue organizations, offering programs that support pet adoption and welfare.

Source: Dealroom company data

At a glance

Founded
2015
Headquarters
San Francisco, United States
Sector
eCommerce & Marketplaces
Power Law
Unicorn$1–10B valuation tierColt$25–100M revenue

Latest news

Press, funding announcements and product moves mentioning NomNomNow.

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Investors

7 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed5 investors entered at this stage

Series A2 investors entered at this stage

Team profiled 16 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 4 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
3 countries with
team presence
🇺🇸 United States97.2%
🇫🇷 France1.4%
🇮🇩 Indonesia1.4%
3 countries shown
Web traffic by country
65K monthly visits
across markets
🇺🇸 United States79.2%
🇨🇦 Canada5.4%
🇬🇧 United Kingdom3.7%
🇸🇬 Singapore1.5%
🇮🇳 India1.5%
Top 5 markets shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about NomNomNow on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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