NomNomNow

eCommerce & Marketplaces · San Francisco, United States · Founded 2015

NomNomNow is a direct-to-consumer pet food company specializing in personalized, fresh, and vet-formulated meals for dogs and cats. Operating in the pet food market, NomNomNow targets pet owners who prioritize the health and nutrition of their pets. The business model revolves around a subscription-based service where customers receive regular deliveries of customized pet food tailored to their pets' specific dietary needs. Revenue is generated through these subscription plans, which offer convenience and ongoing nutritional support for pets. NomNomNow differentiates itself with its focus on whole food nutrition, personalized meal plans, and the expertise of veterinary nutritionists like Dr. Justin Shmalberg. The company also engages with the community through partnerships with animal shelters and rescue organizations, offering programs that support pet adoption and welfare. Keywords: fresh pet food, personalized meals, vet-formulated, subscription service, dog nutrition, cat nutrition, whole food, veterinary expertise, pet health, home delivery.

Valuation $1–2.5B

Revenue $50–100M

Headcount 100–500

Total funding $10–50M

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Power Law Unicorn$1–10B valuation tier Colt$25–100M revenue

Investors

7 investors on NomNomNow's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Seed 5 investors entered at this stage

Kima Ventures

Greycroft Partners

CircleUp

Tandem Capital

Bullish

Series A 2 investors entered at this stage

Headline

Coefficient Capital

Global footprint

Where NomNomNow has talent and traffic

Workforce by country

3 countries with
team presence

🇺🇸 United States97.2%

🇫🇷 France1.4%

🇮🇩 Indonesia1.4%

3 countries shown

Web traffic by country

65K monthly visits
across markets

🇺🇸 United States79.2%

🇨🇦 Canada5.4%

🇬🇧 United Kingdom3.7%

🇸🇬 Singapore1.5%

🇮🇳 India1.5%

Top 5 markets shown

Talent graph

The shape of NomNomNow's talent

Dealroom maps NomNomNow's team person by person — pinpointing the standout operators and scoring them across the six dimensions investors underwrite. The counts and shape below are a public preview; the named individuals and exact scores live in the platform.

16 team members profilednamed & role-tagged by Dealroom

275 employeestotal headcount

4 executives & foundersidentified by name

DimensionScore

AI Talent

Engineering

Product

Go-to-market

Leadership

Research

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Source: Dealroom Talent Intelligence. Public profiles show counts and the team's shape only — request a demo for the named individuals, per-person seniority and tenure, and team benchmarks vs peers.

Market sentiment

What the market is saying about NomNomNow

An AI-synthesized read of the highest-engagement posts about NomNomNow on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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