Nila Elder Care

About Nila Elder Care

Nila Elder Care is a healthtech company founded in London, United Kingdom, in early 2024 by Anthony Jacob. The venture was born from Jacob's personal challenges in coordinating medical care for his parents in India while living abroad, a common issue for many Non-Resident Indians (NRIs). The company's core mission is to provide NRIs with peace of mind by managing the healthcare and well-being of their elderly family members in India.

The company operates on a subscription-based model, offering plans that provide comprehensive support. A key offering is the Emergency Plan, which includes 24/7 emergency assistance and access to health records. The business model is designed to be a single point of contact for all eldercare needs, simplifying what can be a fragmented and difficult-to-navigate healthcare system from overseas. Services are rendered through dedicated Family Care Managers, who are often experienced ex-healthcare professionals. These managers coordinate everything from doctor's appointments and home visits to emergency support and transport. While non-emergency requests are handled during standard Indian hours, a 24/7 helpline is available for medical emergencies, ensuring a three-step response involving ambulance organization, operational team deployment, and family notification.

Nila Elder Care launched by initially serving major Indian cities like Mumbai, Chennai, and Bangalore, with plans for expansion across all tier-one cities. The company is backed by Aviva and has established partnerships to enhance service delivery and build trust. While the subscription covers the care management and coordination services, external healthcare expenses such as medicines, lab tests, and hospital fees are billed separately. The company also offers customized plans to meet specific family requirements.