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Nice One

eCommerce & Marketplaces · Riyadh, Saudi Arabia · Founded 2016 · IPO 2025

Saudi Arabia’s Beauty E-Commerce Leader MoreLess

Nice One is a Saudi-based e-commerce platform redefining the beauty and personal-care shopping experience across the Kingdom. Founded in 2017, the company provides a curated online marketplace offering cosmetics, skincare, fragrances, and wellness products from both global and local brands. Its mobile-first platform has become a leading digital destination for beauty enthusiasts, combining convenience, variety, and a seamless shopping journey.

As one of Saudi Arabia’s fastest-growing retail-tech companies, Nice One continues to expand its product categories and deepen its presence across the GCC region. The company leverages data-driven personalization, influencer partnerships, and advanced logistics to strengthen customer loyalty and maintain its competitive edge in MENA’s thriving e-commerce sector.

Keywords: e-commerce, beauty, cosmetics, Saudi Arabia, mobile-first, marketplace, retail-tech, GCC expansion, digital platform, personalization.

Valuation $100–500M
Revenue $100–500M
EBITDA $8.3M
Headcount 100–500

Talent graph

Nice One's talent

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Employees mapped 355 incl. 3 AI specialists
Founders Hidden — book a demo/100 quality score
Key operators 31 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Where Nice One has talent and traffic

Workforce by country
9 countries with
team presence
🇸🇦 Saudi Arabia84.4%
🇪🇬 Egypt10.4%
🇵🇰 Pakistan1.4%
🇦🇪 United Arab Emirates1.4%
🇹🇷 Turkey0.5%
Top 5 of 9 shown

Market sentiment

What the market is saying about Nice One

An AI-synthesized read of the highest-engagement posts about Nice One on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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