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Nice One
eCommerce & Marketplaces · Riyadh, Saudi Arabia · Founded 2016 · IPO 2025
Saudi Arabia’s Beauty E-Commerce Leader MoreLess
Nice One is a Saudi-based e-commerce platform redefining the beauty and personal-care shopping experience across the Kingdom. Founded in 2017, the company provides a curated online marketplace offering cosmetics, skincare, fragrances, and wellness products from both global and local brands. Its mobile-first platform has become a leading digital destination for beauty enthusiasts, combining convenience, variety, and a seamless shopping journey.
As one of Saudi Arabia’s fastest-growing retail-tech companies, Nice One continues to expand its product categories and deepen its presence across the GCC region. The company leverages data-driven personalization, influencer partnerships, and advanced logistics to strengthen customer loyalty and maintain its competitive edge in MENA’s thriving e-commerce sector.
Keywords: e-commerce, beauty, cosmetics, Saudi Arabia, mobile-first, marketplace, retail-tech, GCC expansion, digital platform, personalization.
Talent graph
Nice One's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where Nice One has talent and traffic
team presence
Market sentiment
What the market is saying about Nice One
An AI-synthesized read of the highest-engagement posts about Nice One on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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