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Niantic Labs
Gaming division of Niantic - best known for its popular AR games like Pokémon GO
At a glance
- Founded
- 2011
- Headquarters
- San Francisco, United States
- Sector
- Other B2B Software
- Power Law
- Unicorn$1–10B valuation tierThoroughbred$100M+ revenue
Latest news
Press, funding announcements and product moves mentioning Niantic Labs.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A14 investors entered at this stage
Cyan Banister- FVFrontier VC
- APAlsop Louie Partners
- DPDouble M Partners
- DJDavid Jones
- TCThe Pokemon Company
- FTFuji Television
- DMDemarest Media
- LNLucas Nealan
Alphabet | Google- KIKortschak Investments
The Brandtech Group- NINintendo
Scott Banister
Series B and later11 investors entered at this stage
- JPJavelin Venture Partners
- AGAXiomatic Gaming
CRV
NetEase
Coatue Management
Spark Capital
IVP
Battery Ventures- SESamsung Electronics
Founders Fund
Meritech Capital
Source: Dealroom Talent Intelligence.
Alumni founders
Former Niantic Labs employees who went on to found companies, sorted by Dealroom signal score.
DEDecagonEst. 2023
Jesse ZhangUnited States
AUAugmodoEst. 2023
Abhinav AUnited States
Ethan CUnited States
Soohyun BaeUnited StatesGlobal footprint
team presence
across markets
Patents
131 active patent families included in this estimate.
A patent family groups patent filings for the same invention. Source: Dealroom · PatSnap.
Investments and acquisitions
Disclosed deals where Niantic Labs was the backer or acquirer, 2017–2025. Toggle between venture rounds, M&A, or both. The map below is grouped by the target company's sector — the colored pill on each chip is the round type.
21 deals across Niantic Labs's capital deployment.
Where the deals concentrate by sector, stage, and decade.
Where Niantic Labs deploys vs peers
Each axis is a Dealroom topic tag — picked from the cluster's most-tagged themes. Values are normalized per axis: the peer with the highest tag-coverage on that axis sits at the edge, others scale relative to them. Toggle between M&A, venture, or both.
Niantic Labs's portfolio, mapped.
Each chip is one company. Pill colour shows round type — green for Seed, blue for Series A, purple for B/C+, pink for late-stage, amber for M&A. Bigger sectors keep their full list behind “+ N more”.
Market sentiment
An AI-synthesised read of the highest-engagement posts about Niantic Labs on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
See Niantic Labs on the full Dealroom platform
Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.