Product Reports Resources Pricing Login Book a demo

Niantic Labs

Other B2B Software · San Francisco, United States · Founded 2011

Gaming division of Niantic - best known for its popular AR games like Pokémon GO

Talent graph

Niantic Labs's talent

Book a demo to see the people
Employees mapped 619 incl. 41 AI specialists
Founders Hidden — book a demo/100 quality score
Key operators 24 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia 10 alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

25 investors on Niantic Labs's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Series A 14 investors entered at this stage
Cyan Banister
Frontier VC
Alsop Louie Partners
Double M Partners
David Jones
The Pokemon Company
Fuji Television
Demarest Media
Lucas Nealan
Alphabet | Google
Kortschak Investments
The Brandtech Group
Nintendo
Scott Banister
Series B+ 11 investors entered at this stage

Global footprint

Where Niantic Labs has talent and traffic

Workforce by country
31 countries with
team presence
🇺🇸 United States71.2%
🇯🇵 Japan13.4%
🇬🇧 United Kingdom4.2%
🇰🇷 South Korea1.6%
🇮🇳 India1.2%
Top 5 of 31 shown
Web traffic by country
6.7M monthly visits
across markets
🇺🇸 United States31.8%
🇯🇵 Japan10.2%
🇹🇼 Taiwan4.5%
🇲🇽 Mexico3.4%
🇩🇪 Germany3.4%
Top 5 markets shown

Patent intelligence

$87M patent portfolio · 131 active families

Estimated portfolio value
$87M
2.5% of valuation · 8.8× larger than top peer Shunwang ($10M)
131 active patent families
Where Niantic Labs innovates Augment realityClientComputer graphics (images)Computer visionData science

Where Niantic Labs concentrates vs peers

Each axis is a top-10 topic across Niantic Labs and its closest peers. #1 = 100, #10 = 10, absent = 0.

Compare against

Source: Dealroom Patent Intelligence · Patsnap. Request a demo for the full per-sub-category breakdown, individual records, and quality-score history.

Capital deployed

Niantic Labs's 21 investments and acquisitions.

Every disclosed deal where Niantic Labs appeared as a backer or acquirer, 2017–2025. Toggle between venture rounds, M&A, or both. The map below is grouped by the target company's sector — the colored pill on each chip is the round type.

Portfolio analysis

21 deals across Niantic Labs's capital deployment.

Where the deals concentrate by sector, stage, and decade.

By sectorCount
    By stageCount
      By periodCount

        01 · Deployment strategy vs peers

        Where Niantic Labs deploys vs peers

        Each axis is a Dealroom topic tag — picked from the cluster's most-tagged themes. Values are normalized per axis: the peer with the highest tag-coverage on that axis sits at the edge, others scale relative to them. Toggle between M&A, venture, or both.

        Compare against

        02 · Portfolio market map

        Niantic Labs's portfolio, mapped.

        Each chip is one company. Pill colour shows round type — green for Seed, blue for Series A, purple for B/C+, pink for late-stage, amber for M&A. Bigger sectors keep their full list behind “+ N more”.

        Stage
        Period
        21 of 21 deals

        Market sentiment

        What the market is saying about Niantic Labs

        An AI-synthesized read of the highest-engagement posts about Niantic Labs on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

        Reading the room on X — pulling top posts and synthesizing themes…

        Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

        See Niantic Labs on the full Dealroom platform

        Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.