NGDATA

The company's core offering is the Intelligent Engagement Platform (IEP), which functions as an advanced Customer Data Platform (CDP). The platform unifies customer data from multiple online and offline sources to construct comprehensive, real-time individual profiles, referred to as "Customer DNA". By applying artificial intelligence and machine learning, the IEP analyzes this data to segment audiences, predict customer needs, and orchestrate personalized, omnichannel marketing campaigns. This enables clients to deliver relevant interactions and improve metrics such as customer retention, lifetime value, and sales. NGDATA's business model is centered on providing this platform to data-rich industries, including financial services, telecommunications, media, utilities, and hospitality. Clients include major corporations like Belfius Bank, Telenet, and Johnson and Johnson.

Since its inception, NGDATA has expanded its global presence with offices in the United States, Europe, and Asia-Pacific. The company's growth has been supported by multiple funding rounds, accumulating over $44.4 million from investors such as HPE Growth, Idinvest Partners, and Capricorn Venture Partners. Strategic acquisitions have also been a key part of its strategy, including the purchase of data management consultancy Eccella and personalized video provider Rednun, to enhance its platform's capabilities.